If your content isn't getting the results you hoped for, the issue might be in how you're matching your message to your audience’s awareness. In this episode, I walk you through five distinct stages your potential customers go through, and how to adjust your messaging for each one.

Most small business owners skip ahead and assume their audience already understands the value they offer. But when you meet people too far along the journey, they tune out. I’ll share simple ways to shift your content so it speaks to what your audience is actually thinking and feeling right now, making every post, email, or ad more effective.

Listen in to learn how to reach the right people at the right time with words that land, and if you want to go deeper, I teach all of this inside the Modern Marketing Mastery program.

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Influencer marketing can feel out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Aya Saad, CEO of Vivian Agency, who specializes in helping small brands grow through strategic influencer partnerships that actually fit their goals and budgets.

We talk about how to find the right kinds of influencers (hint: smaller followings can often lead to bigger impact), what to look for beyond vanity metrics, and how affiliate-style partnerships can lower your upfront costs. Aya also shares smart ways to approach influencer outreach, red flags to avoid, and why consistency (not luck) is what makes these campaigns work.

Whether you’re in a product- or service-based business, this episode will give you a clearer, more practical view of what influencer marketing can look like when it’s done with strategy and authenticity. It’s packed with ideas you can start testing right away.

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What if your next big client came from a genuine conversation instead of a cold pitch? In this episode, I’m joined by Casey Cheshire—marketing expert and host of over 1,000 podcast interviews—to talk about how podcasting can open surprising doors for connection, credibility, and content creation.

We unpack how podcasting helps business owners build real relationships with potential clients, all while generating authentic, useful content. Casey shares why podcasting isn’t about having a huge audience—it’s about having the right conversations.

If you’ve ever wondered whether starting a podcast is worth the effort, this episode will give you a fresh perspective and practical starting points that don’t require perfection.

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What if one of your most powerful marketing tools was already at your fingertips, and totally free? In this episode, I sit down with digital growth strategist Marilyn Jenkins, author of The Google Business Profile Training Guide, to talk about a tool many business owners overlook: their Google Business Profile.

Marilyn shares why this profile may matter even more than your website, especially as AI changes how people search. They also discuss how to make the most of your listing, from smart optimization tactics to why weekly updates make such a big difference.

If your profile has been gathering dust or you haven’t even claimed it, this conversation will help you shift your mindset and take action. You’ll walk away with practical, manageable steps to boost visibility and connect with more local customers.

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Solopreneurship can be empowering, but also incredibly isolating. In this honest conversation, I’m joined by fellow fractional CMO Carly Ries to talk about the emotional toll of working alone and how it quietly impacts our business growth.

We explore what it really takes to stay grounded and connected as a solo business owner, plus simple ways to create community, regain momentum, and get out of your own head. Tune in if you’ve ever felt stuck behind the scenes of your own business.

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AI isn’t just for tech experts or big-budget teams. In this episode, visionary entrepreneur and AI mentor Joshua Hale shares how small business owners can start using tools like ChatGPT and others to cut down on repetitive tasks, speed up research, and build smarter systems without needing a technical background.

We talk about practical ways to apply AI in everyday work, how to improve results with better prompts, and why Joshua’s 10-80-10 approach (human idea > AI execution > human refinement) helps keep your voice and values intact. You’ll also hear how different tools serve specific needs like Claude for writing, Perplexity for research, and Gamma for fast presentations, and how his 30-day AI challenge can help you build real momentum, one small step at a time.

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Facebook ads have changed a lot over the years, but they’re still one of the most powerful tools available—if you know how to use them well. In this episode, ad strategist Stacy Covitz shares a practical, no-hype approach to getting started with Meta ads, even on a small budget. She explains how to build a strong foundation, reach the right people, and make the most of Meta’s targeting tools.

We also talk about what makes an ad worth clicking, which metrics actually matter, and why testing your offer is more important than perfect execution. If you’re ready to take a more thoughtful approach to Facebook and Instagram ads, this episode is a great place to start.

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AI might sound like something only big companies use, but it’s becoming a powerful (and surprisingly simple) tool for small business owners too. In this episode, I’m sharing nine unexpected ways you can use AI to make your daily workload lighter and more manageable, without needing to be a tech expert or change everything about how you work.

Think of this episode as your starting point for using AI in real, everyday tasks you probably didn’t even know it could help with. If you’ve been curious about AI but unsure where to begin, this conversation will show you that it’s more accessible and useful, than you might think.

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It’s easy to feel like you’re doing all the marketing things: reels, blogs, freebies, but still not seeing meaningful results. In this episode, I dig into why that happens and how building tactics without strategy keeps you stuck in place. It’s not about working harder, but about building momentum.

I introduce my Trail to the Sale™ framework, which outlines eight key stages of the customer journey: Awareness, Consider, Compare, Evaluate, Sell, Supersize, Serve, and Send. Unlike traditional sales funnels, this approach reflects how people actually buy, and keeps the relationship going after the sale, where loyalty and long-term growth really begin.

If your marketing feels scattered or disconnected, this episode will help you zoom out, refocus, and create a more strategic path that guides your audience every step of the way.

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Starting a business after 50 isn’t a limitation. It might actually be your biggest advantage. In this episode, we explore the rise of "encore entrepreneurs" and why more people are choosing to start businesses later in life. Confidence, clarity, and a lifetime of skills can all become powerful foundations for entrepreneurship.

We talk about how to recognize the value of what you already know, whether it’s managing people, solving problems, or building strong relationships, and how to apply that to running a business. This stage of life can offer emotional resilience, clearer priorities, and a deep sense of purpose that many younger entrepreneurs are still developing.

If you're thinking about starting something new or already in the middle of your journey, this conversation offers insight, encouragement, and practical ideas to help you move forward with intention.

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