The Alex Berman Podcast

Experiment 27 Q4 2017 Review w/ x27 CEO Robert Indries


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Robert Indries is the co-founder and CEO of Experiment 27, CEO of software development company Wesrom and CTO of tech startup Cookfeed TV. He has personally worked on over 100 software projects, wrote over 300 articles in a dozen industries, hired, trained and managed tens of developers, designers, marketers and sales personnel, spoke in front of 10,000+ people on 3 continents and in 3 languages and generated over $20,000,000 USD for his clients in the past year.   In this episode you'll learn:
  • [00:45] What changed at x27 since Q3 of 2017?
  • [02:50] How x27 executes internal experiments? 
  • [05:40] How x27 sets up events for their clients?
  • [09:05] Why is x27 focusing on LinkedIn?
  • [11:40] Why it's important to track effort and not only results?
  • [12:45] What did Robert learn in Q3 that surprised him?
  • [15:10] How seasonality can hurt your business?
  • [17:20] When are you really a business?
  • [18:25] What are the goals for x27 in 2018?
  • [20:45] How Robert works on improving x27?
  • [24:00] Why it's important to experiment in marketing?
  • [26:30] What are the downsides to having an agency owner as a client?
Links mentioned:
  • Experiment 27
  • YouTube channel
  • How Seasonality Can Hurt Your Business (x27 2016 Revenue Numbers)
Brought to you by Experiment 27. Find us on Youtube here.   If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.   Get access to our FREE Sales Courses.
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The Alex Berman PodcastBy Alex Berman, Chairman of Experiment 27