Branding Advice for New Musicians from a Former Marketing Professional:

Experiment Loudly - Authenticity as Your Superpower


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Authenticity isn’t just about “being yourself” in a vague sense. It’s about showing your creative process, your experiments, your successes—and yes, even your failures. Fans these days crave transparency. They want to see behind the scenes—whether that’s messy practice sessions, writing demos that don’t quite work, or exploring completely new art forms alongside your music.

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Branding Advice for New Musicians from a Former Marketing Professional:By Alexander Paul Burton