Today’s episode is for the artists, musicians, and creative souls who feel stuck. Maybe you’ve been sitting on a half-finished EP, a folder of voice notes, or an idea for a single that never quite leaves your head.

We should all be using AI to make society better. We should be using it, sparingly, to help us be better at what we do.

But we should not abandon reason for baseless, personal attacks.

Today, I want to talk about a powerful tool in a new musician’s marketing arsenal: authenticity. When you’re just starting out, it can be tempting to project an image of perfection, to hide the struggle and only show the success. But in a world of polished content, vulnerability is what truly connects you to your audience.

Let’s be honest: creativity doesn’t cost anything. It starts with a rhythm in your chest, a thought while walking, a lyric you whisper into your sleeve before you forget. It’s free. Natural. But in the music world, creativity alone is never enough. It’s not serious unless you paid for it.

This is for the misjudged, the watched, the doubted.

When I started livestreaming my neoclassical piano improvisations under The Hollow Vale, I was honestly shocked by how few people saw them. Sometimes I’d have zero impressions, or only a handful of views on a beautiful 18-minute piece. It felt like shouting into the void.

In this bite-sized episode, Alexander Paul Burton dives into the creative power of soundfonts for emerging musicians. From classical harpsichord suites to deep house remixes, here's how soundfonts can transform your workflow—without breaking the bank.

I am not a new musician, but I have been drawing on my background in marketing to rethink how I present my work. The online space is crowded and algorithms change constantly, so standing out requires more than talent. It requires strategy and authenticity in equal measure.

If you are looking for ways to generate fresh music, try approaching your instrument with a simple framework and an open mindset. You do not need a perfect studio or years of training to begin creating something personal.

This is just a quiet reminder really. False reports are not anonymous forever. They leave a trail. And the law does eventually catch up with people who abuse it.

So if someone’s out there making up lies or mass reporting to cause trouble, they might want to consider who’s actually breaking the rules.