Branding Advice for New Musicians from a Former Marketing Professional:

I am not a new musician, but I have been drawing on my background in marketing to rethink how I present my work. The online space is crowded and algorithms change constantly, so standing out requires more than talent. It requires strategy and authenticity in equal measure.

If you are looking for ways to generate fresh music, try approaching your instrument with a simple framework and an open mindset. You do not need a perfect studio or years of training to begin creating something personal.

This is just a quiet reminder really. False reports are not anonymous forever. They leave a trail. And the law does eventually catch up with people who abuse it.

So if someone’s out there making up lies or mass reporting to cause trouble, they might want to consider who’s actually breaking the rules.

Hello, and welcome. As many of you know, my work explores themes of belonging, creating, and the unique experience of growing up in rural spaces. There's immense joy in sharing these stories, in finding connection, and in seeing our narratives reflected in the world. But alongside that joy, there's an unfortunate reality that many LGBTQIA+ creators face: the insidious nature of online hate and targeting.

An LGBT Artist’s Guide to Navigating the Industry is the no-nonsense, slightly sarcastic, but thoroughly researched survival guide you need to turn your passion into a sustainable career.

🌱 Volunteering at Allen Gardens Food Bank in Toronto

There’s a particular silence that settles over small towns—the kind that doesn’t just hush noise, but expression. If you’ve grown up in a place where conformity is prized over creativity, you know exactly what I mean. You learn to stay quiet. To blend in. To “be normal.”

But for many musicians and writers—like me—that silence becomes unbearable.

This is the raw, unfiltered story of how I went from creative triumph to heartbreak overnight. How I found the strength to report my cousin to the police for online harassment. And how I chose to walk away from toxic family ties to protect my peace and keep writing.

If you’re a new musician struggling to get your music heard, you’ve probably come across countless music promotion platforms—many of which are scams that send useless traffic and actually hurt your channel.