In this episode, our panel discusses how to manage stakeholders and HiPPOs. What do we do with them when they don't agree with our results? How do we get ahead of issues?

On the panel:

• Shiva Manjunath


• Eddie Aguilar


• Kenya Davis


• Siobhan Solberg

Eden and Positive John speak about how recording your sessions with clients helps reduce the need for taking notes, how qualitative research is key to not just CRO but for all things business, and how no one likes pop-up surveys except for Positive John.

Useful resources mentioned in the episode: https://www.notion.so/User-Psych-framework-applied-on-LinkedIn-s-conversion-funnel-3bf3cdfc4aa54c2c9191f403157ed317

This is the audio version of our recent interview with Widerfunnel’s Chris Goward.

Jaya and Sid explore:

• What does a good product experiment look like


• Aligning the need to deliver and the need to learn with OKRs


• Why aren’t companies adopting the practice

Rommil & Tracy interview the very best Experimenters from around the world!

On today’s panel, we have 

• Siobhan Solberg from Raze


• Shiva Manjunath from Gartner


• Kenya Davis from Evolytics


• Eddie Aguilar from  Circle media labs

In this episode the panel discusses:

• Balancing between optimizing the entire funnel vs focusing only on the website


• Bringing segmentation into the mix


• Their beef with Google optimize

On today's episode, we interview Twilio's Justin Coons and talk about:

• Not only can you run experiments for SEO, but you also should


• Which is better, short-form content or long-form content


• What metrics to optimize for when running SEO Experiments

On today's episode of Point/Counterpoint, Trish leads Patrick and Marion through a discussion about: Their CRO New Year's resolutions, and the pros and cons of several experiment prioritization frameworks such as 

• PIE (https://www.widerfunnel.com/pie-framework/)


• PXL (https://cxl.com/blog/better-way-prioritize-ab-tests/)


• Hotwire's framework (https://blog.optimizely.com/2015/05/05/how-to-prioritize-ab-testing-ideas/)

Jaya and Siddharth explore how Experimentation fits into the Product Development Life Cycle, how to work with challenging stakeholders, share stories about how they've leveraged Experiments to generate results.

On today’s episode, John Ostrowski and Eden Bidani talk about:

• How they respond when someone asks them how many experiments they should run


• What they've done when a test breaks in production


• Why John keeps a personal list of shame

If you enjoy today’s episode. and you think we’ve earned it - please consider subscribing!