Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the experimentation industry.

Connect with Nima here: https://www.linkedin.com/in/nimayassini/

Chapters
0:00 Opening Remarks and Guest Introduction
00:48 The Evolution of a Digital Marketing Agency
01:27 Merging UX Design with Experimentation
03:56 The Power of Data in Design Decisions
09:13 The Culture of Experimentation in Agencies vs. In-House
11:49 The Challenge of Embedding a Culture of Experimentation
13:36 The Future of the Experimentation Industry
25:12 Advice for Experimentation Practitioners
28:29 Closing Thoughts and Offers to Help the Industry

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

CEO and founder of Decision Layer, Solomon Kahn chats with Rommil Santiago about why he thinks that most companies should not be A/B testing and shares what we should instead. He also discusses his recent debate with Ron Kohavi on LinkedIn on this same topic.

Solomon's LinkedIn: https://www.linkedin.com/in/solomonkahn
Solomon's email: [email protected]

Original YouTube Video: https://www.youtube.com/watch?v=vqPylhO3ePU
Original LinkedIn Post: https://www.linkedin.com/posts/solomonkahn_the-case-against-ab-testing-yes-i-know-activity-7184577272685719552-hFAB
Ron's reply: https://www.linkedin.com/posts/ronnyk_abtesting-experimentguide-abtestingissues-activity-7185060367054565376-cAU9

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

It's that time of year again! It's time for Experiment Nation's 2024 CRO Salary Report. In this episode, we explore some of the report's highlights with Tracy Laranjo as well as ask her for her thoughts on how CROs and Experimenters can get paid fairly.

Find the CRO Salary report here: https://experimentnation.com/experiment-nations-2024-cro-salary-report/
Tracy's LinkedIn: https://www.linkedin.com/in/tracylaranjo/
Tracys email: [email protected]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Zach Lebovics shares insights on experimentation and product management. He discusses the importance of documenting assumptions, testing the best-case scenario first, and understanding that experiment failure isn't solely tied to the outcome. Zach also shares personal experiences and learnings from working in companies like Zynga, Ritual, and Tonal, providing valuable tips for product managers.

Episode links
Zach's Etsy shop link: www.mindfulmix.co
Zach's Team Hub on Coda link: https://coda.io/@zach-lebovics/tonals-product-team-hub

Chapters
00:00 Unlocking the Power of Experimentation: Insights and Strategies
00:23 Meet Zach: A Journey from Product Manager to Experimentation
01:56 The Art of Optimization: From Personal Life to Professional Projects
05:33 Diving Deep into Experimentation: Lessons from Zynga to Tonal
12:21 The Three Pillars of Successful Experimentation
30:26 Wrapping Up: Key Takeaways and Future Directions

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Shiva Manjanath, discusses with Ana Kerkovic the significance of collaboration with stakeholders and stakeholder management, optimizing CRO processes, transitioning from testing to experimentation, the impact of copy testing, and the need for research-backed strategies in CRO.

Chapters
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00:00 Unlocking Business Growth with Data00:24 Introducing Experiment Nation and Guest Shiva Manjunath00:45 Diving Deep into the World of CRO and Experimentation02:52 The Optimizer's Breakfast: A Routine for Success04:12 Anna Kerkovic Shares Her Journey and Passion for Psychology in CRO05:34 The Art of Persuasion: Manipulation or Motivation?06:29 Strategizing Beyond Spaghetti Testing: A Structured Approach to Experimentation14:15 Building Trust and Navigating Frustration in the CRO Process23:41 From Testing Ideas to Strategic Experimentation: The Journey of Learning31:06 The Importance of Copy Testing and the Future of CRO35:44 Wrapping Up: An Optimistic Outlook on CRO

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Media.Monk's Juliana Jackson shares the truth about app development, optimization, and how web and app should work together.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Fractional Head of CRO, Tracy Laranjo talks about the power of Mentorship for Conversion Rate Optimizers (CROs). We cover:

Why would CROs need mentorship?
How do you find one?
When are you ready to be a mentor and how do you get that word out?
Would Tracy be a mentor for our listeners?

GrowthMentor: https://app.growthmentor.com/mentees/sign_up?ref=970f4f6f79

Contact Tracy:
LinkedIn: https://www.linkedin.com/in/tracylaranjo/
Email: [email protected]

Chapters:
00:00 Introduction
02:34 Tracy's Journey to Self-Employment
06:01 The Value of CRO Mentorship
09:45 Finding the Right Mentor
13:09 The Mentor-Mentee Relationship
18:14 Transitioning from Mentee to Mentor
23:06 Tracy's Offer to Mentor

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

🔥 Check out this insightful interview with Bryce York, Director of Product Management at Tatari, on Experiment Nation’s Conference! Here are 5 key takeaways from the interview:

The similarities and differences between CRO and product management.
The importance of overlapping skills and work in both areas, especially in smaller companies.
Bryce’s background and journey from entrepreneurship to product management.
The significance of qualitative and quantitative data in experiment design and analysis.
The value of documentation and knowledge sharing in building an experiment-driven culture.
Watch the video to gain valuable insights into CRO, product management, and experimentation!

Chapters
00:00 - Introduction and Background
12:30 - Product Management vs. CRO
18:45 - Quantitative and Qualitative Data
25:20 - Minimum Viable Experiment vs. Minimum Viable Product
31:34 - Prioritization and Risk Assessment
34:38 - Getting Smart vs. Getting Lucky
38:54 - Experiment Log and Knowledge Sharing


#CRO #ProductManagement #Experimentation #MarketingSkills #DataDrivenMindset

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

Documentation. The unsung, yet incredibly important part of any experimentation program. Great documentation allows you to look back at past experiments and find patterns of what were the most effective levers to inform your testing roadmap and levers you probably can deprioritize. In today's episode of Experiment Nation, our own Charlotte April Bomford recently spoke to Edmund Beggs about the "Levers Framework" which allows Convert.com to deliver results for their clients in shorter amounts of time. If you'd like to learn more about this interesting framework, watch the full interview.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com

🚀 Exciting Insights from Simon Girardin about learning from failure!🚀

📊 Takeaways from the conversation with Simon Girardin, CRO Program Manager at Conversion Advocates:

1️⃣ Speak Stakeholder Language: Report results in terms of uplifts, decreases, and revenue. Ensure clarity for stakeholders who may not be as versed in the technical aspects.

2️⃣ Learning from Tests: Emphasize the importance of learning from every test. Capture value by reviewing data, segmenting results, and analyzing user behavior through session recordings and heatmaps.

3️⃣ Strategic Iteration: When faced with a winning result in a specific segment, be cautious about immediate implementation. Consider the long-term impact on the user experience and potential tech debt. Iteration should be intentional and aligned with overall business goals.

🔗 Follow Simon Gerarden on LinkedIn for more insightful content on strategic testing and experimentation.

🌐 Connect with Tracy Lano and Experiment Nation for more interviews and discussions with top conversion rate optimizers.

Chapters
00:00 Introduction and Welcome
00:23 Understanding the Importance of Learning from Past Experiments
00:56 The Role of Stakeholders in Experimentation
01:29 The Importance of Testing Strategically
02:34 The Process of Iterative Testing
04:34 The Importance of Segmentation in Testing
05:39 Interpreting Test Data
06:58 The Value of Inconclusive or Losing Tests
07:49 The Challenge of Iterating on a Test
09:32 The Importance of Prioritizing Hypotheses
11:40 The Process of Reviewing Test Results
15:00 The Role of Metrics in Testing
18:02 The Challenge of Implementing Test Wins
25:51 Conclusion and Final Thoughts

#ConversionOptimization #Experimentation #CRO #MarketingInsights

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com