In this episode, Andy Holland, SEO director at JBH, walks us through his career, all the way from being a police officer to becoming an SEO expert.

We dive into the specifics of unconventional link building strategies he has tried throughout his career as an SEO expert, especially second-tier link building, which can lead to great results in terms of ranking and passive link building. We then discuss essential points to take into consideration before hiring a link building or SEO agency. We close the episode by discussing the benefits of PR link building and whether or not the publicity part of it is as beneficial for a company as the link itself.

Connect with Andy at https://jbh.co.uk/.