Let's Talk Link Building

In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. 

We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. 

Connect with Irina on Linkedin - https://www.linkedin.com/in/irinamaltseva/

In this episode, we're joined by Dmytro Sokhach, CEO of Admix Global. Dmytro walks us through how he started purchasing expired domains to obtain backlinks and how that practice grew into his current business. 

We dive into the differences between purchasing expired domains for link building and using Private Blog Networks (PBNs). 

Lastly, we go through some of the risks of purchasing expired domains for link building and the importance of balancing out clients' backlinks profiles.

Connect with Dmytro on Linkedin - https://www.linkedin.com/in/dmytro-sokhach-b13aaa75/ or visit his website at https://shared.domains/

In this episode, we're joined by Kevin Rowe, Founder & Head of Strategy of PureLinq. Kevin walks us through his background in SEO and his experience with trying out different link-building strategies.

We dive into his most-used method based on creating a curated database of websites to outreach along with a scoring system to properly grade them.

Lastly, we talk about his preferred link-building method – earned link-building – and the best ways to scale that approach.

Follow Kevin on Twitter at @_kevinrowe or connect with him on Linkedin - https://www.linkedin.com/in/kevin-rowe/

In this episode, we're joined by Ajay Paghdal, Founder & CEO of OnlyOutreach. Ajay walks us through his background in link building and his experience with having grown and sold a link building agency.

We dive into his unique approach to link building and how he creates different personas for outreach. We explore his approach of repurposing expired domains for creating high quality outreach personas.

Lastly, we talk about his hiring methods and tips on creating a link building team.

Connect with Ajay at onlyoutreach.com or follow him on Twitter at @ajaypaghdal

In this week's episode, Dave Schneider from Shortlist.io, walks us through his entrepreneurial journey that touches on multiple aspects of link building. From building the link building outreach tool known as NinjaOutreach, to now building a link building agency.

We'll dive into his background and how his start as a travel blogger led him to build and grow the email outreach tool known as NinjaOutreach until he had a successful exit. We also dive into his latest project of building out a link building agency at shortlist.io. We take a close look at Dave's link-building quality standards and his overall approach to building backlinks for clients today.

Connect with Dave at [email protected]

In this episode, Ben Treanor, Founder and Director of Break of Dawn, walks us through his experience in the PR industry and his approach to digital PR.

We dive into the world of digital PR and how to do reactive campaigns for difficult niches. We also talk about the current trends in digital PR and share our forecast of the outlook for PR campaigns. Lastly, Ben shares his best tips for building a  reactive campaign, as well as his methods for finding and pitching journalists.

Connect with Ben on Linkedin or visit his website at https://www.breakofdawn.io/

In this week's episode, Jeff Riddall, Senior Product Manager at OneLocal, walks us through his SEO background and how he started working with link building.

We explore various strategies for building links specifically tailored for small local businesses. These include acquiring links from other local businesses or chambers, ensuring listing in local directories, encouraging clients to leave reviews, creating industry-specific content, and guest posting on niche-relevant websites.

Connect with Jeff on LinkedIn, Twitter, or at  [email protected].

In this episode, I discuss my overall approach to link building, with a special focus on my favorite strategy: broken link building. 

Join me as I explore the essential elements of executing a successful broken link building campaign. We'll delve into the process of discovering broken links, evaluating their potential, creating high-quality replacement content, and coming up with an effective outreach strategy.

I close the episode by sharing some final thoughts on broken link campaigns and why they're still an excellent option for building links. 

If you want to share your thoughts, connect with me on LinkedIn or at linkpitch.io.

In this episode, we're joined by Chris Dreyer, CEO & Founder of Rankings.io. He shares his career journey with us and explains how he got into SEO and link building.

Chris shares his preferred link building strategies for the legal industry, such as generating pieces of relevant content in the niche that can get links naturally, phone-based outreach, and guest posting. We also delve into what it's like to have an SEO agency in the legal industry, how to pick up clients, and how to define SEO and link building priorities.

You can connect with Chris on LinkedIn or Rankings.io.

In this episode, we're joined by Debbie Chew, Global SEO Manager at Dialpad. Debbie walks us through her SEO background and how she got started with link building. 

We dive into her favorite link building strategies for B2B companies, specifically survey-driven research reports. Debbie shares her content creation approach, which involves generating ideas, conducting surveys, analyzing the data, and presenting it as a linkable asset. She also delves into the outreach strategy for these campaigns. Finally, we wrap up the episode by discussing other link building approaches for B2B niches.

Connect with Debbie on Twitter at @justdebbb.