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James Slatyer knows how to successfully navigate large, complex organisations to create impact with experimentation . In this episode, we discuss how he established experimentation at REA Group, Australia's #1 online real estate advertiser (realestate.com.au).

James is the Head of Product (Membership) at REA Group. For the past 10 years he has held a variety of Digital Leadership and Product roles. James has extensive experience in Experimentation, Personalisation, CRM, and Big Data across eCommerce, B2B, B2C and customer experience.

He was responsible for implementing and scaling experimentation at REA Group, working across the business to deliver personalised customer experiences across apps, website, content, and communication channels. REA Group is one of Australia’s biggest digital businesses, leading the charge with experimentation for more than a decade.

Prior to REA Group, James worked for Jetstar Airways (Qantas) developing new digital products and services in Adjacent and Emerging Channels, also managing Personalisation, Optimisation and CRM for the airline.

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Follow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/

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Jonny Longden knows how to implement and scale experimentation programs in complex matrix organisations. In this episode, we discuss how he established and scaled the experimentation team at Sky, including some of the hurdles and challenges he encountered along the way.

Jonny Longden is Conversion Director at Journey Further, a performance marketing agency that works with the world’s leading brands, including ASDA, Virgin Money, Moet Hennessy and Airtasker.

During his 15-year career of improving websites with strategy, experimentation, and data, he built and led the conversion team at Sky, and has worked with the likes of Nike, Visa, O2, Nokia, Principal Hotels and Manchester United.

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Join our newsletter for practical experimentation tips, tools and methods. I only share with you what I know works from performing thousands of experiments - https://www.firstprinciples.ventures/

Follow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/

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Eden Bidani knows how to get businesses noticed, drive traffic and convert more customers. In this episode, she teaches us how to develop a value proposition, why customer research is critical in forming a strong proposition and strategies for testing your value proposition.

Eden Bidani is the founder of Greenlight Copy, an agency that helps companies develop smart messaging strategies, and copywriting, to support user journeys and increase conversion rates across the funnel. 

Based in Israel, Eden is a conversion copywriter who is trained in anthropology and sociology. For 10+ years she has helped SaaS, technology, and eCommerce businesses produce high-converting ads, websites, and landing pages.

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Join our newsletter for practical experimentation tips, tools and methods. I only share with you what I know works from performing thousands of experiments - https://www.firstprinciples.ventures/

Follow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/

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Kate Sutton knows what it takes to solve some of the world's toughest humanitarian challenges. In this episode, she teaches us how to innovate successfully in the public sector, how to use experiments to create learning loops and why sustainable scaling is so important.

Kate Sutton is the Head of Innovation Centre, Bangkok, for the United Nations Development Program (UNDP). Prior to working for the United Nations, Kate founded a business development consultancy in Malawi, establishing an entrepreneurship accelerator and impact investment fund.

She was also Head of Corporate Social Innovation at the UK’s Innovation Foundation Nesta, responsible for leading programmes with the private sector for social change and building cross sector partnerships.

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Join our newsletter for practical experimentation tips, tools and methods. I only share with you what I know works from performing thousands of experiments - https://www.firstprinciples.ventures/

Follow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/

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