In this episode we talked to Shiva Manjunath, Marketing and Conversion Optimization Manager at Gartner. Shiva is a huge experimentation and digital enthusiast, so we talked about how to build a great experimentation program in your organization.

What can you learn from this interview:

• The conversion optimization process - where and how to start?

You can find the link to the full interview article with transcripts and all links here:

https://www.diggintravel.com/conversion-optimization-process/