Imagine you went on a date and thought you hit it off, but the next day that person proposes… weird, right? BUT, sometimes, our sales funnels are exactly that.

Have you ever wondered if paid ads on social media platforms are worth it? Let's talk about a game-changing digital marketing strategy that will garner more results than any paid ads!

In this episode of Total Fit Boss Chick, we're joined by Stormie Andrews, the co-founder of Yoekl Local, an award-winning digital marketing agency. He is a masterful communicator who brings his unique skill set to his audience by effectively uncomplicating today's complicated world of online marketing. We're discussing why businesses should think of their business as digital employees, how to fix why most businesses waste time and spend too much money on marketing, and how you can change the game by understanding your customer journey.

Before discussing the ideal customer journey and the sales funnel - we need to ensure we don't have half-built bridges in our system. We can get very caught up doing the next task and trying to accomplish multiple things on our to-do lists that we end up with half-built bridges. It would be challenging for your audience to cross over to loyal consumers with a half-built bridge. This usually happens when you don't put in the time, energy, and effort into one project; instead, you work on 20 projects simultaneously. Hence, with every project, ensure you highlight your intent and don't build bridges that won't be beneficial for your customer or your brand.