It's hard to get people to buy your product or service. Even if they do, it's hard to keep them coming back.
You've tried all the usual things - ads, content, etc. - but it's just not working. You're losing customers and money fast.
In this episode of the Total Fit Boss Chick podcast, we're joined by Shreyah Banerjee and Paul Counts. They're co-founders of Marketing Counts, a digital marketing firm with a three-pillar approach that can help you stand out and dominate your niche in a crowded and buzzing marketplace.
If you want to attract customers online to your brand, you will have to focus on a strong marketing strategy, even if you're a small business. Foundation is the MOST important aspect of our businesses if we want to attract potential customers.
We focus on blog posts, social media marketing, search engine optimization, and other content marketing to attract new customers, these are great ways to build traffic - yet our landing pages might not even be ready.
Imagine showing up in the search results, only to have a site, online store, social networks, and landing page that is not cohesive in fonts, theme, or message nor does it entice to convert sales to your target audience - what’s the point?
Many businesses need to ensure that their foundation, vision, and objectives are solid. Traffic, engagement, and conversion will increase after the proper groundwork has been set. A tip I would like to add in is to highlight your audience’s pain point and offer your solution.
Check out the Customer Journey Map Template for you to effectively distinguish the pain points and the best way you can offer your services and product! Now, let’s retain and convert our customers - don’t forget to tune in to this week’s episode at Total Fit Boss Chick Podcast.