Expert In Demand With Dean Seddon

Your profile is key to your strategy, so don't ignore it. almost two thirds of LinkedIn users look at profiles before they accept a connection request or respond to a message. Make your value clear. Turn your profile into a landing page

I'm talking about how Lead Magnets can create lead flow in your business. Most businesses don't have a sales problem, they are a lead flow problem. If you want consistent sales, you need consistent leads

Ever find yourself chasing leads with no rhyme or reason?

Dive into our latest podcast episode, 3 Lead Generation Principles, and discover the art of sparking curiosity, why you should *only* be selling the next step, and the magic of outcome-specific messaging. Dean Seddon drops some major gems and trust me, you don't want to miss out. If you're itching to master the lead-gen game, especially on platforms like LinkedIn, this one's for you. Hit play and let's get you equipped.

Buyers are spending more time researching and less time talking to sellers. This means they are doing their research without you and if that research checks out, they will make an enquiry.

So, how are you helping buyers research you?

How are you building trust outside the eco-system of social media?

What are you doing to educate your buyers?

It's great to build on social, but what happens when the buyer goes to Google?

The reality is, buyer behaviour is changing, buyers are more cautious.

Can you really make money from a personal brand?

Do you really need to be a celebrity online?

In this episode, I delve into one of the biggest dilemmas faced by business professionals and thought leaders on social media: the fear of oversharing. Have you ever wondered, "What if I give away too much value and potential clients no longer need my services?" It's a common concern, especially when you have a wealth of knowledge to share. But let me tell you - this mindset could be holding you back.

I'll be discussing how the fear of oversharing often stems from a scarcity mentality, the belief that you might lose out if you reveal too much. However, I argue that this approach is fundamentally flawed. People don't hire you just for your knowledge; they hire you for the certainty you bring in achieving a desired outcome. Knowledge is abundant and readily available, but it's the implementation and the journey to success where true value lies.

In this episode, I share insights from my own experiences and from those of clients who have overcome this fear. We'll explore why holding back can actually cost you more in the long run, and how prolific sharing can position you as the go-to expert in your field. By the end of our discussion, you'll be ready to challenge your mindset and embrace a new approach to sharing your expertise freely and confidently.

So, if you've ever felt hesitant about putting your ideas out there, this episode is for you. Join me as we break down the barriers to sharing and discover how to turn your fears into opportunities for growth. Don't miss it - this could be the mindset shift you need to take your business to the next level.

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Don't worry, I'm not going to go all Mulder and Scully, but we do need to talk about the ontological shock and how it pertains to our lives and business.

Whilst I talk a bit about UFOs and the Us congressional hearings, this is more about how challenging our reality and what we believe about the world can be quite beneficial.

Are you afraid to step out and build a personal brand? In this episode we talk about the fear of self promotion, the frustration of content creators with no experience sharing facile advice and why the only way to get over your fear is to face it.

Personal Branding is the key to building recall - being known and remembered by your ideal clients, yet many REAL business owners fear it.

Here is how I grew to a Six-Figure business on LinkedIn. When I started out I was hand to mouth. I needed sales that day or that week. So, I distilled down what I was doing so I could stay alive and start building a business. For me that started with having a clear plan for LinkedIn.

As I built the system, we scaled from a small business on the edge to building a business. I went from desperate to in control. Instead of chasing clients, I've got a flow of people who ask for my help. Why? I refined my strategy and executed on it to build for the long term, not just chase the quick wins all the time.

Listen to the full episode.

Come find me here:

https://www.linkedin.com/in/deanseddonio/

Check out the Course:

Check out the Six-Figure LinkedIn Course

I’m joined by Sabrina Godden, Creative Director at Vodaphone for an insightful conversation about the challenges brands face connecting with their audiences. As well as how important it is to work together, leverage the right data, and stand out from others.

In this episode, we run through… 

• How brands can connect with evolving audiences and overcome the challenges of standing out on social media.