Kate Eberle, Director of Consulting at Blue Margin, discusses mid-market growth challenges with Richard Byrd, Fractional CMO and President of BlueByrd Strategic Sales and Marketing. Their conversation highlights the shift in private equity towards organic growth and the importance of foundational marketing strategies, expanding outreach, and leveraging AI tools. Listen in for BlueByrd's strategic marketing execution process and Richard's insights into overcoming marketing challenges in the mid-market landscape.

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Blue Margin increases enterprise value for PE-backed, mid-market companies by serving as their fractional data team. We advise on, build, and manage data platforms. Our strategy, proven with over 300 companies to-date, expands multiples through data transformation, as presented in our book, The Dashboard Effect.

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