Welcome to the View from the Top podcast, Season 2. In today's show Aaron Walker's expert interview is with Rory Vaden. Rory is the co-founder of Southwestern Consulting, a self-disciplined strategist and internationally renowned speaker. Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights on taking action and overcoming procrastination have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, His Tedx talk on "How to Multiply Time" has been viewed nearly 2 million times and he was recently named as one of the top 100 leadership speakers in the world by Inc Magazine.

"His new book Procrastinate on Purpose is the first book ever to focus on emotional side of productivity and it provides five methods to literally multiply your time." - Aaron Walker

We hope you enjoy the podcast. All the highlights, resources, and next steps can be found below. Listen to the full episode here and learn more at viewfromthetop.com.

Evolution of Procrastinate on Purpose

Rory's new book evolved as a result of his last book Take the Stairs. In that book Rory writes about two types of procrastination. 1.) Classic procrastination which is consciously delaying what you know you should be doing. 2.) Creative avoidance which is creating stuff for ourselves to do as a way of doing those things and feeling productive. His new book Procrastinate on Purpose focuses on a third type of procrastination called priority dilution.

"Priority dilution is when the movers and shakers, the do-gooder, the check lister, the leader, the entrepreneur, the person who is making stuff happen; it's people you wouldn't think normally struggle with procrastination and yet the have the very same net result which is they leave the officer at the end of the day with their most significant priorities left unchecked, not because they are lazy but because we have allowed our attention to shift less important but perhaps more urgent tasks. " - Rory Vaden

Game Changer

Time management appears to be logical given all the tools we have to work with but in today's world time management is emotional. There are so many things in our emotions that dictate our time. Additionally, everything changes when you add the component of significance. Rory shared that importance means how much will this matter, urgency is how soon will this matter and significance is how long will this matter.

"Everything you know about time management is wrong. " - Rory Vaden

Resources

Procrastinate on Purpose by Rory Vaden

LinkedIn

Blog

Live a Life of Success

Aaron encourages you to live a life of success and not worry about what others think. Pay attention to the warning signs and act on them. Be proactive in your approach.

Take Action … Next Steps from the Show

Today's Challenge: Pick up a copy of Procrastinate on Purpose and start using the focus funnel to start prioritizing the work you will do today. For each task ask yourself can I eliminate this task? Can I automate this task? Can I delegate this task? Can I procrastinate on this task? and finally Do I need to concentrate on this task?

If you accept this challenge send us a note on Twitter to Aaron (@vftcoach) and Danny (@alienearbud) and use the hashtag #viewfromthetop

Thanks for listening to today's View from the Top podcast. To make sure you don't miss any of our episodes click subscribe right now and if you enjoyed what you heard today please tell a friend and share on social media.

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