In this episode of the Expert Marketing Matters podcast, your hosts, Chris Butler and Lauren Clarke discuss the importance and role of prototyping in developing an agency website optimized for lead creation.

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Expert Marketing Matters is a production of Newfangled. We empower firms to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. In this bi-weekly podcast, we discuss a variety of topics surrounding digital marketing, including content and contact strategy, CRM, Marketing Automation, and user experience design.

Your hosts: