This is James Dodkins...He's a customer experience rockstar.

He's on a mission to help companies craft amazing experiences for their customers.

According to PwC, 86% of buyers are willing to pay more for a great customer experience.

And the more expensive the item, the more they're willing to pay.

In this episode, we'll discuss why the world's leading companies focus heavily on customer experience,

where most companies go wrong with customer experience,

and how AI is transforming the customer experience landscape and why you need to start thinking about AI to stay ahead of the game.

So grab a cup of coffee or a glass of wine, depending on when you're listening to this, and let's get into it, shall we...