Welcome to this episode of our podcast, where we have a special guest Katie Paine, Sr. Measurement Consultant (also known as the Measurement Queen), from Paine Publishing. In this interview, we explore strategies for B2B Brands to effectively analyze, evaluate, and measure success in their corporate communications, emails, and social media posts. By doing so, these brands can enhance their reputation and attract quality leads.

Katie begins by emphasizing the importance of a level playing field across all departments to achieve success faster. She shares her insights on how leaders can get all departments to have equal opportunities to contribute to the overall goals of the organization, improve collaboration, and achieve greater efficiency.

Next, we discussed the importance of understanding the audience and conducting research before starting any marketing campaign. Katie highlights the importance of research to ensure that resources are utilized cost-effectively and goals are achieved. 

Finally, as an expert on GA4, Katie provides an explanation of why companies need to migrate from UA to GA4.

Join us as we discuss these critical topics and explore ways to help B2B brands measure success and enhance their reputation.

If you have any questions, or would like additional information, please feel free to contact:

Donna Peterson
CEO
World Innovators
Email: [email protected]
Linkedin:in/donnaapeterson

Katie Paine
Sr. Measurement Consultant
Paine Publishing
Email:[email protected]

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Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

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