Tom Zehenter (Director of Growth and Product at FinOptimal) stops by to talk about why traditional B2B marketing is dead and how firms should leverage subject matter expertise to make their content accurate and applicable. <a rel="payment" href="https://www.buzzsprout.com/2392291/support">Support the show</a>

Tom Zehenter (Director of Growth and Product at FinOptimal) stops by to talk about why traditional B2B marketing is dead and how firms should leverage subject matter expertise to make their content accurate and applicable. Support the show

Tom Zehenter (Director of Growth and Product at FinOptimal) stops by to talk about why traditional B2B marketing is dead and how firms should leverage subject matter expertise to make their content accurate and applicable.&nbsp;<a href="https://www.buzzsprout.com/2392291/support" rel="noopener noreferrer">Support the show</a>

Expertise, Humor > Traditional B2B Marketing (with Tom Zehentner, CPA)

I have conversations with B2B marketers and leaders who don't market MarTech.&nbsp;

Business

Marketing

I have conversations with B2B marketers and leaders who don't market MarTech. 

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Expertise, Humor > Traditional B2B Marketing (with Tom Zehentner, CPA)

Expertise, Humor > Traditional B2B Marketing (with Tom Zehentner, CPA)