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Soapbox Marketing episodes
- Don't Bring Your Sales Team to Conferences (with Ashley Widener)
Ashley Widener (Director of Marketing at GoCo.io) stops by to discuss how she melds brand activation with conferences, why it's okay to measure trade show ROI with badge scans, and more
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33 min - Marketing Needs to Go Back to the Basics (with Eryn Lueders)
Erin Lueders (Head of Marketing at Basis Theory) stops by to talk how to market into cybersecurity and why attribution can only take you so far. We chat through why focusing on holistic marketing strategies and understanding the broader impact of marketing efforts is crucial.
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38 min - Expertise, Humor > Traditional B2B Marketing (with Tom Zehentner, CPA)
Tom Zehenter (Director of Growth and Product at FinOptimal) stops by to talk about why traditional B2B marketing is dead and how firms should leverage subject matter expertise to make their content accurate and applicable.
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36 min - It's Time to Adopt AI (Like Yesterday, But Today Works Too) (with Sheena Miles, MSc)
Sheena Miles (Manager, AI Implementation and Operations at NMI) stops by to talk about all things AI. She discusses why AI won't take anyone's job, the AI gender gap, and how you can push for AI when you have company that's adverse to it.
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42 min - Welcome to My Soapbox
I'm starting a podcast because every single voice out there in marketing is very... uhm.... MarTech focused. I'm speaking with different leaders who aren't in the MarTech vertical about what marketing works for their teams and companies.
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2 min - Events Should Drive Revenue (with Tosin Thomas)
Today, Tosin Thomas (Head of Marketing, Financial Cents & Founder, Virtual Events Lab) talks through why virtual events should drive revenue, what marketers get wrong about accountants, and her favorite way to activate people during an event.
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41 min
About Soapbox Marketing
From the publisher's feed
I have conversations with B2B marketers and leaders who don't market MarTech.