Erin Lueders (Head of Marketing at Basis Theory) stops by to talk how to market into cybersecurity and why attribution can only take you so far. We chat through why focusing on holistic marketing strategies and understanding the broader impact of marketing efforts is crucial. <a rel="payment" href="https://www.buzzsprout.com/2392291/support">Support the show</a>

Erin Lueders (Head of Marketing at Basis Theory) stops by to talk how to market into cybersecurity and why attribution can only take you so far. We chat through why focusing on holistic marketing strategies and understanding the broader impact of marketing efforts is crucial. Support the show

Erin Lueders (Head of Marketing at Basis Theory) stops by to talk how to market into cybersecurity and why attribution can only take you so far. We chat through why focusing on holistic marketing strategies and understanding the broader impact of marketing efforts is crucial.&nbsp;<a href="https://www.buzzsprout.com/2392291/support" rel="noopener noreferrer">Support the show</a>

Marketing Needs to Go Back to the Basics (with Eryn Lueders)

I have conversations with B2B marketers and leaders who don't market MarTech.&nbsp;

Business

Marketing

I have conversations with B2B marketers and leaders who don't market MarTech. 

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Marketing Needs to Go Back to the Basics (with Eryn Lueders)

Marketing Needs to Go Back to the Basics (with Eryn Lueders)