When was the last time you interviewed a potential vendor, contractor, or consultant and thought, “I don’t need them. I can do this myself.” Did you hire them?

 

We bring help into our businesses for all sorts of reasons - time, expertise, capacity, or some combination of those things. But every professional we ask for help needs our trust in order to really do their work well. We have to share financial documents with the accountants. We have to give logins to the digital marketers. We have to give keys to the cleaning crew. Regardless of why we hire this help, we need to be all-in on our trust with them for them to do their jobs. And if we’re not, our money on these professionals can be wasted.

 

Listen in as Michelle and JoyGenea talk about trust the professionals you hire. And how lack of trust can lead to waste of time and dollars.