Experts On The Wire Podcast Archives - Evolving SEO

By Dan Shure (SEO)

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FAQs about Experts On The Wire Podcast Archives - Evolving SEO:

How many episodes does Experts On The Wire Podcast Archives - Evolving SEO have?

The podcast currently has 10 episodes available.

Experts On The Wire Podcast Archives - Evolving SEO episodes:

July 11, 2024131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch
Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years.
As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs.
In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help unpack some of the psychological perspectives searchers have – particularly cognitive biases.
If you want to gain a deeper understanding and get into the minds of the people who search Google – the same people who traffic websites and ultimately drive revenue and business goals for sites and businesses – this episode is definitely worth a listen!
Topics In This Episode:
Cognitive Biases in Search
Why were AI Overviews such a miss for Google?
The importance of fact-checking for SEO content
Search and Social Impacts on the Nervous System
How did biases impact how the SEO world reacted to Google’s API Leaks?
Biases like Confirmation Bias in SEO Case Studies
Why do overconfident people actually believe they are good at SEO?
Should Google play a role in preventing misinformation?
What else can we as SEOs do to understand searchers better?
And much more – listen now!
Related Episodes You Might Like
127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier
097: Improve Your SEO With Keyword Psychographics w/Marty Weintraub
Articles, Resources, and Links
https://www.dragonmetrics.com/confirmation-bias/
https://www.sarahpresch.com/post/cognitive-biases-in-seo
Neurodivergents in SEO
Google API Leak: Sparktoro’s initial post about it
The Cyber Effect (book about misinformation online)
GBH’s Video mentioned re: the Title Update and example of Framing
Giulia Panozzo
Myriam Jessier
Petra Kis-Herczegh
Find Sarah Online
Sarah on LinkedIn
Sarah on Twitter
Sarah’s Website
The post 131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch appeared first on Evolving SEO.
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1h 9min
March 13, 2024130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow
Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.
I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?
Topics In This Episode Include:
How is AI affecting informational queries?
What the ancient steel and iron industry has to do with content
Is it worth still investing in content marketing?
How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?
Challenges for new people entering the SEO space
And lots more…
Listen Now!
Related Episodes You Might Like
Surviving SEO in an AI World w/Sara Taher
SEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will Critchlow
Tools Mentioned
Chat GPT
Gemini
SearchPilot
Content Aced (50% off – affiliate link)
Articles, Resources, and Links Mentioned
https://www.perplexity.ai/
Where Web Users Spend Their Time vs Where Traffic Referrals Originate – Sparktoro
Google Anti-Trust Trial Documents
Women in Tech SEO
Find Will Online
Will on LinkedIn
Will on Twitter
The post 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow appeared first on Evolving SEO.
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1h 16min
February 20, 2024129: Helpful Content Update Recovery and More w/Kristine Schachinger
Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.
Topics In This Episode Include:
Why AI vs Human Content Comparison Studies are Silly
How AI has Changed SEO
How Does Google Detect “AI Content”?
Deep Dive Into The Helpful Content Update
Google’s Search Generative Experience
Why Core Web Vitals Is NOT a Ranking Factor Now
E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System
How To Learn About SEO From “The Source”
How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO)
Kristine’s Approach to Providing SEO Consulting
Listen Now!
Related Episodes You Might Like
Surviving SEO in an AI World with Sara Taher
“The Email” (A Solo Episode from 2017 about Google Phantom Update)
Tools Mentioned
Midjourney
Sitebulb
Content Aced (50% off – affiliate link)
More being added soon!
Articles, Resources, and Links Mentioned
Kristine’s Post About AI vs Human Content
Detecting AI Content with Watermarking (NY Times)
Google’s Developer Guide to Ranking Systems
Kristine’s Post About “EEAT” on LinkedIn
My article from 2020 about EAT and Core Updates
More Being Added Soon!
Find Kristine Online
Kristine on LinkedIn

The post 129: Helpful Content Update Recovery and More w/Kristine Schachinger appeared first on Evolving SEO.
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1h 17min
February 20, 2024 Updates About This Podcast!
Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!)
Listen Now!
Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.
The post Updates About This Podcast! appeared first on Evolving SEO.
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7min
August 12, 2023128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher
If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you!
My guest today is Sara Taher who has been an SEO consultant since 2014.
Topics In This Episode Include:
How to incorporate AI in your SEO workflow (tons of great tools mentioned!)
The Risk of AI to Content Creators
The importance of TikTok SEO, Video Indexing, and having Video Strategy
Create YouTube descriptions with AI
A little something for you tech SEO fans – a couple of interesting ways to audit a site f or JS and SEO
And lots more!
Listen Now!
Related Episodes You Might Like
Image Optimization and Algorithmic Biases w/Myriam Jessier
Rendering, Crawl Budget and JavaScript SEO w/Martin Splitt
Tools Mentioned
ChatGPT
ChatGPT Code Interpreter
Jasper
Midjourney
Eightify YouTube Summaries
Fixing eye content on videos with AI
The Web Developer Plugin
View Rendered Source Plugin
Articles, Resources, and Links Mentioned
LearningSEO.io
https://www.perplexity.ai/
The Risk of AI To Content Creators
Video Indexing Report
SEO in the age of AI
Doing SEO for TikTok
Scraping YouTube with Python
Auditing JavaScript for SEO
Find Sara Online
Sara’s Blog
Sara on LinkedIn
The post 128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher appeared first on Evolving SEO.
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54min
February 06, 2023127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier
It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title!
Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years.
I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly…
Topics In This Episode Include:
Breaking through the “curse of knowledge” in SEO
Understanding the psychology and emotions of searchers
The weaknesses of keyword intent analysis at scale
Why PageSpeed Insights may not realize you’ve already compressed your images
Working with developers
Understanding “Graceful degradation”
Applying Librarian Skills to SEO
A GeoIP Redirects Rant
Algorithmic Biases, Gendered Language, and Keyword Research
The parallels between furniture design and SEO
Tips for working in SEO with ADHD
And lots more!
Listen Now!
About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national).
Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!
I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.
Related Episodes You Might Like Show
The Worst Technical SEO Mistakes To Avoid w/Olga Zarr
Seizing The Image Search Opportunity w/Jess Peck
Agenda and Timestamps
Coming Soon!
Tools Mentioned
Coming Soon!
Articles, Resources, and Links Mentioned
Coming Soon!
Find Myriam Online
Myriam on LinkedIn
Myriam on Twitter
PRAGM Search Agency
SEO Cash Flow w/Myriam and Olga Zarr
NEW! Show Transcription
Coming shortly…
I am trying transcriptions out with a tool called Rev.com – while I don’t have time to meticulously edit the transcript, I think it’s pretty good and accurate – let me know what you think!

The post 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier appeared first on Evolving SEO.
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1h 49min
November 02, 2022126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles
If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you!
Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions.
I had a blast and learned a lot listening back to this conversion – we talked about lots including:
Topics In This Episode Include:
Why Monique moved away from active Link Building
Monique’s unique type of company – part content creation + part SEO
The intersection of Link Building and Content
The ingredients of authoritative content
Getting links with no outreach
How to get .edu links
Local Link Building
The importance of style, tone, and sentiment for SEO
Monetizing Blog Content
How to capitalize on trends
Diversity & Inclusion in SEO and Marketing
Non-Traditional Career/Entrepreneurship Paths
Monique’s Podcast and Self Care
Listen Now!
About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!
I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.
Related Episodes You Might Like Show Agenda and Timestamps
Proven Rules for Outreach and Link Success w/Gisele Navaro
Getting Major Publishers To Feature Your Content (20 Proven Tips!) /Kerry Jones
Tools Mentioned
Grammarly
Google’s Natural Language API Tester
Ahrefs
SEMrush
BuzzSumo
Hemmingwayapp
Hubspot
Articles, Resources, and Links Mentioned
Coming Soon!
Find Monique Online
Monique on LinkedIn
Meaux Digital Solutions
Meaux’s NEW Podcast:
iTunes
Spotify
iHeart Radio
The post 126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles appeared first on Evolving SEO.
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1h 7min
August 22, 2022125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr
My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter.
Listen Now!
About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!
I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second.
Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.
Related Episodes You Might Like
Tech SEO Tips From a Google Product Expert
Tech SEO, Ranking Factors and The Story Behind TechSEOBoost
Show Agenda and Timestamps
Coming soon!
Tools Mentioned
Coming soon!
Articles, Resources, and Links Mentioned
99+ SEO Mistakes
Find Olga Online
Twitter
LinkedIn
YouTube
SEOsly.com
The post 125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr appeared first on Evolving SEO.
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1h 9min
July 06, 2022124: Tech SEO Tips From a Google Product Expert w/Dave Smart
Tech SEO fans this episode is a MUST listen!
Topics Include:
The current state of how Google handles JavaScript
Testing JavaScript Sites for SEO
Dave’s favorite and least favorite JS platforms
Hydrating JavaScript
Caching and JS
Caching APIs
Fingerprinting Files
What are web workers and do they index?
Dave’s definition of tech SEO
The strangest tech SEO problem he has ever seen
Does Google pass link value when a page is blocked in robots.txt?
Working with developers as an SEO
And YOUR questions from Twitter
Dave Smart is a technical SEO consultant and developer. He has been building sites and doing SEO for 22 years. He is also a Google Diamond Product Expert where he helps answer questions in the Google Search Central Help Forum.
Dave has spoken at Brighton SEO and blogs on his site tamethebots.com
Listen Now!

Related Episodes You Might Like
Large Site In House Technical SEO w/Jamie Indigo
Martin Splitt on Rendering, Crawl Budget, JS SEO, Treeshaking and More
Show Agenda and Timestamps
Coming soon!
Tools Mentioned
Coming soon!
Articles, Resources, and Links Mentioned
Coming Soon!
Find Dave Online
Tame The Bots – Dave’s Blog and Site
Dave On Twitter
Dave on LinkedIn

The post 124: Tech SEO Tips From a Google Product Expert w/Dave Smart appeared first on Evolving SEO.
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1h 5min
June 13, 2022123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson
If you’re struggling to generate blog traffic that actually converts – this episode is for you!
My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic.
Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us.
In this episode:
The 4 Pillars of a Bottom Funnel Content Strategy

Conducting Interviews For Content Research

Writing Intros That Convert

Why “Tone Of Voice” May Not Be Important

Optimizing For UX and CTAs

Acquiring Backlinks

Measuring Content Marketing ROI

The Cons of Content Briefs (and an Alternative)

Content Marketing Costs
Listen Now!
Related Episodes You Might Like
How To Escape Content Mediocrity w/Henneke D

How SalesHacker Grew 426% w/Gaetano DiNardi
Show Agenda and Timestamps
Coming soon!
Tools Mentioned
Otter.ai

Keywords Everywhere

Google Natural Language API Tester

Terkel (HARO Alternative)
Articles, Resources, and Links Mentioned
https://www.mintcopywritingstudios.com/fintech-content-marketing-framework

https://www.mintcopywritingstudios.com/blog/bofu-content

https://www.mintcopywritingstudios.com/blog/fintech-seo

https://www.mintcopywritingstudios.com/blog/content-attribution-fintech

https://www.mintcopywritingstudios.com/blog/content-marketing-roi

https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson
Find Araminta Online
https://www.linkedin.com/in/aramintarobertson/

https://www.mintcopywritingstudios.com/

https://twitter.com/mintcstudios

https://www.fintechmarketinghub.com/slack
The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.
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1h 23min

FAQs about Experts On The Wire Podcast Archives - Evolving SEO:

How many episodes does Experts On The Wire Podcast Archives - Evolving SEO have?

The podcast currently has 10 episodes available.