I'm in Riyadh this week. It's my first time. I'm here for a new creator conference called Impaq Makers. It's run by the Ministry of Media.

I spent a few days exploring the city and speaking to people. But a strategist friend Faisal Alshareef told me about a big YouTube channel here called Thmanyah. I asked if I could meet them and interview them. Faisal made it happen.

Thmanyah have a Guinness World Record for the most-viewed YouTube video but, if you're like me, I bet you've never seen it.

One of Thmanyah's public faces is Omar Almoran. He hosts a weekly news podcast called the Alfajr Podcast.

In this episode, recorded in the Thmanyah office, I try to understand the kinds of change happening in Saudi Arabia as well as their scale and pace.

You can find Omar here:

https://www.linkedin.com/in/omar-alomran-kfupm/

Follow me here:

http://www.instagram.com/markpollard

Strategy classes are here:

http://www.sweathead.com