Sweathead, A Strategy Podcast

James Hurman was once the number one planner in the world. Now, he runs an innovation studio called Previously Unavailable, he teaches a Master of Advertising Effectiveness with the crew at WARC and Cannes Lions, and he directs brand-tracking company Tracksuit.

In this episode, we discuss James’s 18 months in the creative department and what he learned that can help strategists. 

We also get into the 101 of brand tracking.

Here, you can find… 

James: https://www.linkedin.com/in/jameshurman/

Mark: http://www.instagram.com/markpollard

Sweathead: http://www.instagram.com/sweathead

Strategy classes and books: http://www.sweathead.com

How often does your advertising career feel stuck? 

How often do you compare your career to other people’s careers?

What do you do to get your career un-stuck?

Iuren Ramiro is a Strategy Director at Agência WE in São Paulo. He’s also on the ANA and Lions CMO Growth Councils.

In this episode, we discuss Iuren’s own journey through the darkness as well as a recent survey we ran to see how other strategists feel about these topics.

Find our deck on feeling stuck in nan advertising career here:

https//sweathead.com/feeling-stuck-in-advertising-deck/

Here, you can find… 

Iuren: https://www.linkedin.com/in/iuren/

Mark: http://www.instagram.com/markpollard

Sweathead: http://www.instagram.com/sweathead

Strategy classes and books: http://www.sweathead.com

Maytê Carvalho won a special version of Brazil’s The Apprentice television show when she was 18 years old. People told her she was persuasive. They told her to write a book about it. 

But, first, Maytê decided to study persuasion and ended up getting a Master’s degree focusing on it. She also became a Research Fellow at the Berkeley Global Society.

Simultaneously, Maytê worked in the Grey Group and Accenture Song in São Paulo and TBWA\Chiat\Day in LA then CUBOCC in New York as their Chief Strategy and Growth Officer.

She’s just moved to LA and set up her own company.

We talk about all of this.

Here, you can find… 

Maytê: https://www.instagram.com/maytecarvalhos

Mark: http://www.instagram.com/markpollard

Sweathead: http://www.instagram.com/sweathead

Strategy classes and books: http://www.sweathead.com

Come for a walk around Washington DC as I discuss the ten things strategists whisper to me and debrief you on 14 events in 5 countries for 700 people over the past two weeks.

Find our classes here: http://www.sweathead.com

Find me here: http://www.instagram.com/markpollard

Join me on a walk from Times Square to the Flatiron District as we discuss some big life changes, my masterclasses in Asia, impostor syndrome, and teaching strategists.

Find me @ http://www.instagram.com/markpollard

John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what a CMO usually does.

Well, that's what I think when I see the title "Fractional CMO" - Oh, it's a thumb-sized CMO doing 10% of the CMO job.

But, in this chat, John puts me straight while also sharing his thoughts on why B2B service-based companies - especially agencies - struggle with marketing.

And John gives us a brief mental health update because, last time we spoke on Sweathead, John shared a lot about his battles with a mental health crisis.

You can find John here: https://www.linkedin.com/in/johnpaullyons/

You can find details about our upcoming masterclasses and accelerator here: http://www.sweathead.com

Lena Roland is Content Director, Strategy at WARC. This means she's dealing with all of you as she explores and gathers the smart minds in the world and what they're doing to market and advertise effectively.

In this episode, we chat about the present of strategy - what we're both hearing from strategists around the world.

If you'd like to share what you're thinking about the future of strategy, WARC is collecting opinions for their Future Of Strategy report until August 2, 2024.

Find it here: https://survey.alchemer.com/s3/7914889/Future-of-Strategy-2024

And find Lena on LinkedIn here: https://www.linkedin.com/in/lenaroland/

For details about our upcoming accelerator as well as masterclasses in Los Angeles, Singapore, Jakarta, Manila, and Sydney, visit http://www.sweathead.com

- The power of paper

- Summarize stingily

- Digging into problems

- Fixing presentations

Find out about my masterclasses:

http://www.sweathead.com

Download the ebook "How To Do Strategy"

http://www.sweathead.com

Find me on Instagram:

http://www.instagram.com/markpollard

Toygun is Chief Strategy Office at TBWA in Istanbul, one of my favorite cities on the planet. He recently presented his thoughts about artificial intelligence at SxSW.

We discuss these thoughts as well as Turkey. 

You can find Toygun here: https://www.linkedin.com/in/toygun-yilmazer-29810267/

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For details about our upcoming strategy masterclasses and free ebooks, go to http://www.sweathead.com

🇨🇿Prague

🇩🇪Berlin

🇺🇸NYC, LA

🇸🇬Singapore

🇮🇩Jakarta

🇵🇭Manila

🇦🇺Sydney