How to talk about Direct Primary Care, find your people, and let go of the guilt.

Feeling burned out in corporate healthcare and obsessing over DPC, but stuck on how to explain it to patients or make the leap?

In this coaching-style episode, Dr. Alisa Awtry, a family physician in Newberg, Oregon and founder of Rooted Direct Primary Care, walks through her real fears, questions, and messaging as she prepares to open her clinic. You’ll hear exactly how we refine her elevator pitch, simplify how she explains DPC, and deal with the emotional weight of leaving the system.

Who this is for

• Physicians exploring Direct Primary Care

• Docs burned out in corporate / employed settings

• New and soon-to-launch DPC owners who feel stuck on messaging, onboarding, and “who am I leaving behind?”

What you’ll learn

• How to explain Direct Primary Care without a 20‑minute lecture

• A simple way to define and attract your ideal DPC patient

• How to handle the guilt of leaving patients behind

• Practical tips for managing high pre-enrollment interest and onboarding cleanly

• How to build a community-centered practice without recreating corporate chaos.

  
  

Guest:

Dr. Alisa Awtry is a family physician in Newberg, Oregon and the founder of Rooted Direct Primary Care. She’s building a deeply community-centered DPC practice focused on proactive, relationship-based care.

Resources & Links

• Rooted DPC Website: rooteddirectprimarycare.com

• Instagram: @rooteddirectprimarycare

• Facebook: Rooted Direct Primary Care

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