What comes to mind when you hear “lead collection”? Most people think about paid advertisement like Facebook or Instagram leads. But in reality, it’s way more than that; walk-ins, referrals, website inquiries, events, all of those are leads that can convert into sales. After many years of being in the business, I have developed an efficient process where I use these leads to track which areas are crushing it and which areas need improvement; it also helps to keep my team accountable and accurately tracking sales numbers. This episode features step by step the process so you can adapt it to your own business and get the most out of it. If you’re curious, play listen!