Mladá Boleslav, 26. January 2024 – Škoda Auto has opened a new Experience Centre in Hanoi. This unique showroom, rolled out in the Czech automaker’s new corporate identity, serves customers during the day and transforms into a cultural centre at night. The opening was attended by Ondřej Černý, Chief Representative of Škoda Auto in Vietnam and Nguyễn Anh Tuấn, Chairman of the TC Group. The showroom displays the Karoq and Kodiaq models and is equipped with various digital elements for interactive customer engagement. The brand anticipates significant growth in the dynamic Vietnamese market, with sales potentially reaching over 40,000 units annually after 2030. The carmaker also plans to introduce the India-made Kushaq and Slavia models to its Vietnam portfolio soon.

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