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Mladá Boleslav, 21 September – Klaus Zellmer, Chairman of the Board of Management of Škoda Auto, is leaving the company after more than four successful years at the brand’s helm. Since taking office on 1 July 2022, he has steered the Czech car manufacturer through a period of far-reaching transformation, internationalisation and profitable growth.
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Mladá Boleslav, 16 September 2026 – Škoda Auto is extending its long-standing partnership with the National Theatre, one of the Czech Republic’s foremost cultural institutions. The two organisations have worked together continuously since 1998, and their partnership will now run until at least 2029. The carmaker will continue to support the National Theatre’s activities while also providing mobility through a fleet of vehicles on long-term loan. The partnership covers all four of the National Theatre’s artistic ensembles – Drama, Opera, Ballet and Laterna magika – and their performances at its main venues.
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Mladá Boleslav, 11 September 2026 – Škoda Auto is celebrating the 25th anniversary of the modern Škoda Superb. Since its debut at the Frankfurt Motor Show on 11 September 2001, the model has become synonymous with comfort, generous interior space and advanced technology. Across four generations, the Czech car manufacturer has delivered nearly 1.8 million Superb vehicles to customers worldwide, making an important contribution to Škoda’s international growth. Today’s fourth-generation model offers the broadest powertrain portfolio in its history, including two plug-in hybrid variants with an electric range of around 120 kilometres.
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Mladá Boleslav, 2. September 2026 – Škoda Auto today announced changes to its Board of Management: Martina Biene, currently Chair and Managing Director of Volkswagen Group Africa, will become Board Member for Sales and Marketing. She succeeds Martin Jahn, who will be appointed Member of the Board of Management of the Volkswagen Brand responsible for Sales, Marketing and After Sales in Wolfsburg. Subject to the necessary approvals, Jahn is also set to join the Škoda Auto Supervisory Board. The changes will take effect on 1 October 2026.
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Mladá Boleslav, 2 September 2026 – It all began with an idea from two Škoda employees, Marek Jež and Jakub Krs: How far could the new electric seven-seater Škoda Peaq travel on a single charge of its 91 kWh battery? To find out, they set off from Mladá Boleslav for the Netherlands. The series-production Škoda Peaq covered 936 kilometres without recharging. The record attempt was conducted under the supervision of certification authority TÜV SÜD. A detailed account of the record-setting drive, extensive photo gallery and tips on economical driving – for both electric and combustion vehicles – are available on the Škoda Storyboard.
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Mladá Boleslav, 27 August 2026 – Škoda Auto is marking the 30th anniversary of the modern-generation Octavia, which entered production on 3 September 1996. Since then, the model has played a central role in the development of the Mladá Boleslav-based carmaker following its integration into the Volkswagen Group, combining quality and practicality with proven Volkswagen Group technology. Today, the fourth generation of this best-selling model is produced in Mladá Boleslav, Kvasiny and Kostanay, Kazakhstan. Almost 7.9 million units have been produced over the past three decades.
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Mladá Boleslav, 25 August 2026 – For the second consecutive year, Škoda Auto is an official partner of the UCI Mountain Bike World Championships, taking place at the Italian mountain resort of Val di Sole from 26 to 30 August. More than 800 riders from over 50 countries will compete for 17 UCI World Championship titles across five disciplines. Škoda Auto is showcasing its full range of all-electric models – the Peaq, Epiq, Enyaq and Elroq – along the courses and in the fan zones. The car manufacturer has also designed the ‘hot seat’ for the current downhill leader. The popular Enyaq mobile café will also be on site. Additionally, Škoda Auto is running competitions with attractive prizes for mountain bike fans on its WeLoveCycling.com platform.
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Mladá Boleslav, 20 August 2026 – Škoda has been named a winner in the Red Dot Award: Design Concept 2026 for its vision of a future mobile user experience. The concept explores how Škoda’s digital ecosystem could evolve in the coming years, building on today’s MyŠkoda app to provide new levels of personalisation, contextual relevance and seamless integration throughout the user journey. With this latest accolade, Škoda Auto has now won a total of 21 Red Dot Design Awards across all categories.
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Mladá Boleslav/Mumbai, 18 August 2026 – Škoda Auto has unveiled the updated Slavia. Based on the locally developed MQB-A0-IN platform and produced in India, it ranks among the best-selling saloons in its segment, with nearly 80,000 units sold to date. The update introduces several firsts for the segment, a refined design, new powertrain options and additional comfort features. Highlights include new LED headlamps and redesigned LED taillamps, an eight-speed automatic transmission for the 1.0 TSI engine and a Rear Seat Massage function. Alongside the Kylaq and Kushaq SUVs, the Slavia forms part of Škoda Auto’s localised ‘made in India, for India’ model portfolio. Beyond its domestic market, the Slavia is also exported to growth markets including Vietnam, the Middle East and Africa, underlining the role of India as a second strong pillar for Škoda Auto outside Europe and its importance to the company’s internationalisation strategy.
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Mladá Boleslav, 17 August 2026 – Summer holidays, weekend trips and outdoor activities often call for extra storage space, charging options and practical everyday solutions. Škoda’s brand-defining Simply Clever features provide a wide range of useful functions across the model range, reflecting the brand’s customer-centric approach. The portfolio continues to expand as electric mobility develops, with new additions including Vehicle-to-Load, Camp Mode and wellbeing functions for the all-new Škoda Peaq.
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Podcast about Škoda and its models, emobility and innovations. Rob Cameron exclusively interviews elite experts from Škoda and around it.

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