GTM AI Podcast with Coach K and Jonathan Moss

Exploring AI in Email & Communications to increase revenue with Luella.AI CEO Mustafa Saaed


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www.aibusinessnetwork.ai

www.gtmaiacademy.com

https://www.luella.ai/

https://www.linkedin.com/in/mustafasaeed/

Good morning, good evening, or good afternoon—whenever you find yourself diving into this exploration of AI and business technology. I am excited to dive deep into the world of AI-driven communication innovations with Mustafa Saeed, CEO and co-founder of Luella.AI.

The Genesis of Luella AI

Meeting Mustafa was like meeting a force of nature in the tech world. His story begins with a YouTube channel that funded his university education, transitioning into a tumultuous but rewarding role at a marketing agency impacted by Apple's iOS 14 update. This led to a life-changing pivot that set him on a path of technological exploration and growth.

At Clearco, a significant player in e-commerce investment, Mustafa thrived, honing skills in sales and consultancy that eventually culminated in founding Luella AI. Driven by overcoming challenges he experienced firsthand, Mustafa and his team have focused intensely on AI's potential to revolutionize business communication.

Why Luella? What's in a Name?

Interestingly, Luella didn’t start with a grand story. Mustafa candidly admits the name was suggested by ChatGPT during a low moment of noodling through domain names. It was deemed suitable through its uniqueness and simplicity—fitting for a tech solution aiming to be straightforward and effective.

Transforming Email Deliverability

Luella AI's focus is a response to an immense pain point in today's digital communication landscape—email deliverability. All too often, emails, including key business communications, end up in spam due to AI-driven spam filters' evolutions from giants like Google and Microsoft.

Luella positions itself as a protector of sender reputation and deliverability. By employing intricate systems mimicking those of major platforms, it ensures that spam rates can be reduced significantly for its users. This isn't just an enhancement tool; it's a potential game-changer for any business reliant on effective email outreach.

Insights into the AI-Empowered Future

Mustafa sees a promising horizon where communication agents do not just automate but optimize. Luella isn't just about sending emails; it’s about refining and targeting these messages to maximize engagement and results. The AI isn’t just an executor but a strategist alongside the human element, constantly experimenting and learning.

Agents of Change: The Larger Vision

Where does Luella see its future? While staying grounded in cold email outreach for now, the company eyes potential expansions into other channels. The philosophy is intentionality over breadth—specialize deeply in a single facet and excel before branching out. There's an eagerness to innovate without losing focus, ensuring their existing solutions remain unmatched.


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GTM AI Podcast with Coach K and Jonathan MossBy AI Business Network

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