Today I'm chatting with the fabulous Melissa Pepers all about Business Design. We dive into:

• Strategy without action
• Digging into the foundations of your business
• How understanding business design can help your business
• Emotion drives everything in business

QUOTE: "There's this idea about the things you find really easy being your superpower. It may even frustrate you that others don't find it easy because it didn't occur to you that it could be something difficult. It's kind of cool because in a way both myself with Turning Points and you Nicole with The Artisans are gifting the superpower of easy to those we work with!" About Melissa Everything I do comes back to transformation. For as long as I've known myself, I've been obsessed with influence. Why something ends up doing or being something else. You can find me wondering why a bug turned left or why empires rise and fall with equal intensity. I followed this thread of curiosity through a career in design and strategy for the advertising industry. Working on global brand accounts at Ogilvy, Wellcom, and in my own business. Each time I had discovered a new fundamental truth about transformation, a new question would arise. Until one day I had a methodology for unlocking unique business ideas as a way of bringing a better future to now. I see we have a world with no shortage of incredible ideas. Each of those ideas has the promise of what could be. That special thing we sense if the idea came to fruition in its fullest sense. Then there's the reality of what most ideas are like when they make it out into the world— if they make it out at all. Everything I do is designed to obliterate this gap so we can live in a world experiencing its full potential. Connecting With Our Guest Connect with Melissa on Instagram Melissa's website Check out DALL-E AI Check out Turning Points Connect with Nicole on Instagram Nicole's website Join the Take Control with Nicole Facebook Group here Join The Waitlist for the Member's Lounge here For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-82/