In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Laylah Funk, Copywriter at Adore Me, to discuss creative copy, product inclusivity, and sustainability in retail. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown 

00:00 - 01:22 Meet Laylah Funk 

01:25 - 05:58 Career Path to Creative Copywriting 

06:00 - 13:00 Who is Adore Me & Their Mission

13:02 - 21:43 Creative Copywriting & Brand Voice 

21:45 - 34:55 BCorp, GAME Program, & Communicating Sustainability

35:00 - 39:17 Staying in Tune with Pop Culture 

39:20 - 46:00 Influencer Culture