Welcome to the first episode of the Addressable Insights Podcast, hosted by Shamir Ozery, Head of Ecosystem at Addressable. In this episode, Dr. Asaf Nadler, Co-Founder & COO at addressable.io, chats about why data, attribution, and marketing tools are game-changers for Web3 marketing and growth.

We dive into the tricky parts of understanding the Web3 user journey, how it differs from Web2, and how crucial data is for effective Web3 marketing. Asaf also shares his journey into blockchain and his passion for the tech. Plus, we talk about why we need new marketing tools in Web3 and the exciting future ahead.

Key Takeaways:

• Data is super important for Web3 marketing, but it's challenging due to anonymity and scattered blockchain data.
• Web3 marketing needs fresh tools and strategies to understand user behavior on the blockchain.
• Addressable is a growth platform helping Web3 companies target wallet owners with ads, using blockchain's open data.
• The future of Web3 marketing is all about identity matching, measurement tools, and ethical communication with wallet owners.
• Web3 could go mainstream with payment solutions, peer-to-peer payments, decentralized social networks, and AI decentralization.

Thanks for listening to Addressable Insights, your home for growth & marketing in Web3!

This podcast is brought to you by addressable.io the web3 growth platform providing super targeted user acquisition using on-chain data, off-chain data and AI

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