Addressable Insights - The Web3 Growth & Marketing Podcast

In this episode of Addressable Insights, we dive "Beyond the Hype" with Leon Stern, Head of Marketing at Polygon, as he reveals the groundbreaking advancements of AgLayer and ZK Technology that are set to redefine Web3 scalability and usability. 

Discover how Polygon’s innovative approach to multi-chain infrastructure is shaping a seamless Web3 experience and unlocking new growth opportunities for developers and users alike. 

Leon also shares insider perspectives on Web3 community dynamics, the essential role of ‘vibes’ in marketing strategy, and how Polygon is leading with a powerful blend of tech innovation and community engagement. 

Whether you're a blockchain developer, marketer, or Web3 enthusiast, this episode will give you a front-row seat to Polygon’s vision for the future of Web3. Don’t miss out on this exclusive conversation with one of Web3’s most influential voices!

You can find this episode on Youtube too: https://www.youtube.com/watch?v=xBvjqbLdM-Q

Thanks for listening to Addressable Insights, your home for growth & marketing in Web3!

This podcast is brought to you by addressable.io the web3 growth platform providing super targeted user acquisition using on-chain data, off-chain data and AI

To learn more & stay up to date with the fast paced world of Web3 growth and marketing - make sure to:

• Visit our website
• Subscribe to our Youtube Channel
• Follow us on LinkedIn & X.com

In this episode of the Addressable Insights Podcast , we’re joined by Alexandra Nicorici, a seasoned marketer, Web3 enthusiast & host of the OOO Podcast , to explore the dynamic world of brand building in Web3.

Alexandra shares her journey from Web2 to Web3, revealing the strategies she used to help early-stage startups and scale-ups grow into industry leaders. We dive deep into the challenges and opportunities unique to marketing in Web3, including the power of community, building trust, and the importance of personal branding.

You’ll hear about:

•Web3 Marketing Trends: How to stay ahead in a rapidly evolving space.

•Brand Building in Web3 vs. Web2: Key differences and why community is everything.

•Case Studies and Insights: Proven growth strategies from top Web3 projects.

•Personal Branding in Web3: How to establish trust and authority in a decentralized world.

Whether you’re a marketer looking to transition to Web3 or a founder aiming to build a lasting brand, this episode is packed with actionable insights and real-life examples to help you thrive in the new digital frontier.

Don’t forget to subscribe to our channel for more episodes featuring industry leaders and experts sharing their top growth and marketing strategies in Web3!

Thanks for listening to Addressable Insights, your home for growth & marketing in Web3!

This podcast is brought to you by addressable.io the web3 growth platform providing super targeted user acquisition using on-chain data, off-chain data and AI

To learn more & stay up to date with the fast paced world of Web3 growth and marketing - make sure to:

• Visit our website
• Subscribe to our Youtube Channel
• Follow us on LinkedIn & X.com

In this episode - Quinn Campbell, Previously Head of Growth at Axie Infinity and today Co-founder and Growth Lead at PTAL, gives us a masterclass in growth.

Quinn shares his journey from Web2 gaming to Web3, highlighting his groundbreaking work at Sky Mavis, where he launched Axie Infinity Origins and built Web3’s largest creator program.

In this episode, we dive into many marketing & growth related topics including:

•His transition from Web2 to Web3 and the economic shifts that led him there.
•Innovative user acquisition strategies employed at Sky Mavis and their application to Web3 gaming.
•The power of community-led growth, strategic gifting and additional growth tactics.
•Insights into the Play-to-Earn model and its evolution.
•The future of Web3 advertising and the potential of incentivized ad units.

Thanks for listening to Addressable Insights, your home for growth & marketing in Web3!

This podcast is brought to you by addressable.io the web3 growth platform providing super targeted user acquisition using on-chain data, off-chain data and AI

To learn more & stay up to date with the fast paced world of Web3 growth and marketing - make sure to:

• Visit our website
• Subscribe to our Youtube Channel
• Follow us on LinkedIn & X.com

In this episode, Andrew Saunders, Chief Marketing and Growth Officer at Skale, delves into his journey into Web3 and its transformative potential across industries like gaming, AI, and social media. He explores strategies for driving mass adoption of Web3, key growth metrics versus vanity metrics, and the critical need for sophisticated marketing talent.

Andrew offers practical insights on budgeting marketing dollars, the future landscape of Web3 marketing, and Skale’s vision in the Web3 arena. Additionally, he provides valuable advice for CMOs and new marketers aiming to thrive in the evolving Web3 space.

Thanks for listening to Addressable Insights, your home for growth & marketing in Web3!

This podcast is brought to you by addressable.io the web3 growth platform providing super targeted user acquisition using on-chain data, off-chain data and AI

To learn more & stay up to date with the fast paced world of Web3 growth and marketing - make sure to:

• Visit our website
• Subscribe to our Youtube Channel
• Follow us on LinkedIn & X.com

Welcome to the first episode of the Addressable Insights Podcast, hosted by Shamir Ozery, Head of Ecosystem at Addressable. In this episode, Dr. Asaf Nadler, Co-Founder & COO at addressable.io, chats about why data, attribution, and marketing tools are game-changers for Web3 marketing and growth.

We dive into the tricky parts of understanding the Web3 user journey, how it differs from Web2, and how crucial data is for effective Web3 marketing. Asaf also shares his journey into blockchain and his passion for the tech. Plus, we talk about why we need new marketing tools in Web3 and the exciting future ahead.

Key Takeaways:

• Data is super important for Web3 marketing, but it's challenging due to anonymity and scattered blockchain data.
• Web3 marketing needs fresh tools and strategies to understand user behavior on the blockchain.
• Addressable is a growth platform helping Web3 companies target wallet owners with ads, using blockchain's open data.
• The future of Web3 marketing is all about identity matching, measurement tools, and ethical communication with wallet owners.
• Web3 could go mainstream with payment solutions, peer-to-peer payments, decentralized social networks, and AI decentralization.

Thanks for listening to Addressable Insights, your home for growth & marketing in Web3!

This podcast is brought to you by addressable.io the web3 growth platform providing super targeted user acquisition using on-chain data, off-chain data and AI

To learn more & stay up to date with the fast paced world of Web3 growth and marketing - make sure to:

• Visit our website
• Subscribe to our Youtube Channel
• Follow us on LinkedIn & X.com