We have Lokesh, aka Loki, to discuss how he made his start in India dropshipping to helping people with Facebook ads to eventually creating his own marketing agency.

In today's podcast episode we go over:

• Creating a niche store to sell and test multiple products. You might be creating a bottleneck selling one product once sales start to decline. This isn't a guarantee of course as other massively successful brands are able to pull it off, but for the most part, you want to increase your average order value.
• How to set up a Facebook campaign on a low budget ($200-$500) and let the Facebook algorithm do its thing. Loki goes in-depth on how to create a CBO campaign and the creatives themselves.
• Why you eventually want to create a brand experience with content, faster shipping times, and a nice website

Tools and resources Loki mentioned on the podcast:

• Klaviyo
• Ad Hunter 3.0