In this episode of The Natural List, co-host Adrienne Smith is joined by Jenna Fitch, senior conference content director, to discuss the latest topics shaping Natural Products Expo West 2025. The conversation kicks off with an update on the speaker application window, open until Nov. 1, and the call to bring impactful conversations to the table, specifically on topics such as artificial intelligence, food access and sustainable agriculture. With 20 breakout sessions, a full day of Climate Day programming and an expanded Business School program, Expo West 2025 will address critical industry issues, helping brands scale purposefully and maintain profitability. 

Adrienne and Jenna also talk about the growing influence of AI in the natural products industry and how brands and retailers can use it to boost efficiency and creativity, among other things. The episode explores key topics like purpose-driven business collaboration, the significance of regenerative agriculture and the increasing emphasis on longevity and women’s health. Jenna offers tips on creating a strong session proposal and shares the topics she’s most excited to see at the event. Tune in for more insights, and don’t forget to rate and subscribe to the vodcast!