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Step into the fascinating world of whiskey with our special guest, Fred Noe, Jim Beam 7th Generation Master Distiller at the Kentucky Bourbon Festival, as he uncovers the intricacies of the bourbon industry. Fred invites us into his son Freddie's Playground, the innovative Fred B Noe Distillery, where he spearheads exciting experiments with mash bills and temperature controls. With a scaled-down fermenter, prepare for a riveting journey into the art of whiskey making.

Transitioning a traditional business like bourbon making into the modern age is no easy feat, but Fred and his son Freddie are doing it with unparalleled finesse. Get an inside look at how they use the Fred B. Noe Distillery for pioneering new techniques in the distillation process. Learn about Fred's father's mentorship, that served as the stepping stone for his success, and the importance of letting Freddie carve his own path in the industry. 

Lastly, we delve deep into the rich history and influence of whiskey in the United States.  Join us for an episode brimming with captivating insights, family legacy, and the love for whiskey that has shaped America's spirits industry.

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