In this episode, Sam and Kate Morris dive deep into the fast-evolving world of AI agents, intelligent digital assistants that don’t just generate ideas, but take action on your behalf.

From their earliest experiences experimenting with ChatGPT and Claude.ai to their recent exploration of agentic platforms like Sintra AI, Kate and Sam unpack how you can integrate AI into day-to-day business operations. They discuss the hype, the practical challenges, and the genuine benefits for entrepreneurs who want to scale in an efficient and effective way. Their early trials provide some interesting insights for small business owners.

Highlights:

• From generative to agentic: Kate and Sam trace how the conversation around AI has shifted from simple copywriting tools to intelligent agents that manage workflows, marketing, and even strategic planning.
• DIY learning with AI: Sam explains her clever method for “training” GPTs using YouTube transcripts from experts , turning free online content into custom virtual mentors.
• Behind the hype of Sintra AI: Kate reviews her hands-on experience with Sintra’s virtual “AI employees”, from the business coach Buddy to the copywriter Pen, and how she’s using them to systemise her business and increase her revenue.
• Data, integrations & next steps: The duo break down what’s real, what’s still in beta, and how far these tools can (and can’t) go in automating small business success.
• Human authenticity in an AI world: They close with reflections on why personal stories, voice, and connection still matter more than ever, even as AI gets smarter.

Key Takeaway:
AI isn’t here to replace your creativity or intuition, it’s here to amplify it. With the right systems and a curious mindset, tools like Sintra, Claude, and ChatGPT can become not just assistants, but collaborators in building a truly thriving business. Tune in now!

Connect with Your Hosts:

Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: [email protected]

Sam Morris | Digital Systers 🌐 Website: https://www.digitalsysters.com/ 📱 Instagram: @sammorris.businesscoach