Introducing the Thriving Business Wheel: An 18-Episode Framework for Growth Without Burnout
Hosts Kate De Jong and Sam Morris share a new 18-episode plan for the Thriving Business Podcast built around the “Thriving Business Wheel,” a four-quadrant framework that encompasses:
- Earn (revenue generation)
- Keep (profitability)
- Grow (capacity and scaling)
- Lead (leadership).
In this episode, Kate and Sam excitedly talk through the preview of their upcoming curriculum and why business owners need an all-encompassing framework like this.
Over the next 4-5 months, Kate and Sam will be sharing everything they've learned in their combined 30+ years of business experience on the topics outlined below.
QUADRANT 1: REVENUE
Earn Money | Market & Sell Powerfully
- Business identity
- Craft an Irresistible Offer
- Everything you need to know about Marketing
- How to become great at Selling
QUADRANT 2: PROFITABILITY
Keep More | Operate Efficiently
- Money mastery
- Charge what you're worth
- AI systems for maximum efficiency
- When to outsource and delegate
QUADRANT 3: CAPACITY
Grow Smart | Powerful Business Model
- Your business model: Plan strategically
- To hire or not to hire? Build a strong team
- Deliver a remarkable client experience every time
- Design a business that doesn't break you
QUADRANT 4: LEADERSHIP
Lead with Impact
- Getting up when you're knocked down
- Self-awareness, the most underrated business skill
- Emotional Intelligence: The missing piece in most business leaders
- Lead from your values: Align your business with you who you are
SERIES FINALE
Your Thriving Business: The Full Picture
At the end of each quadrant they will run a live workshop, culminating in an August 2026 BALI RETREAT, with details to be shared on their website.
Episode Timeline:
00:00 Podcast Relaunch Plan
01:23 Thriving Business Wheel
04:02 Live Workshops and Retreat
07:29 Quadrant One Earn
07:49 Business Identity Basics
10:26 Branding That Builds Trust
12:04 Irresistible Offer Design
14:05 Marketing Channels Made Simple
17:15 Sales Without the Ick
19:05 Quadrant Two Profitability
19:20 Money Mastery and Profit First
21:39 Pricing for Profit
23:16 AI Systems for Efficiency
25:35 Outsource and Delegate Right
25:57 Hiring Before You’re Ready
26:51 Delegation Ego and Talent
27:59 Outsourcing Virtual Assistants
28:52 Capacity Quadrant Overview
29:16 Business Model and Scaling
31:13 Building a Strong Team
32:41 Remarkable Client Experience
33:25 Social Proof and Reviews
35:26 Business That Doesn’t Break You
37:38 Leadership Quadrant Begins
38:02 Resilience Through Setbacks
41:14 Self Awareness and Feedback
45:23 Emotional Intelligence in Leadership
46:21 Leading From Your Values
48:37 Thriving Wheel Wrap Up
49:24 Closing Thoughts and Next Steps
Connect with Your Hosts:
Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: [email protected]
Sam Morris | The O8 🌐 Website: https://www.theo8.com/ 📱 Instagram: @the_o8crew ✉️ Email: [email protected]
Thriving Business Podcast 🌐Website: https://www.thrivingbusinesspodcast.com/