In this episode of Course Café presented by ‪Amazon‬, Raymond sits down with Municipal CEO Harry Arnett to unpack what it really takes to build a brand that resonates in today’s game, from the early days of limitless ideas to the discipline required to grow with clarity and intention. The conversation explores the evolution of Municipal, the challenges of designing performance driven footwear like the Sportcross ATG, and how product, identity, and innovation come together to shape a modern sport utility brand. They also dive into how discovery has changed across retail, social, and platforms like Amazon, and what it means to build credibility and connection with consumers in a more accessible landscape. It is a thoughtful look at growth, product, and the future of golf style through one of the most ambitious brands in the space.