In this engaging episode of The Cashflow Show, host Clayton M. Coke sits down with Olga Kefalogianni, Greece's Minister of Tourism, to discuss the remarkable recovery and future strategies of Greek tourism. From record-breaking visitor numbers in 2023 to innovative digital tools shaping the traveler experience, this conversation highlights Greece's vision for sustainable, inclusive, and year-round tourism.

Key Highlights:

1. Tourism Boom Post-Pandemic:
   • Greece achieved record-breaking tourist arrivals and revenue in 2023, with 2024 poised to surpass these milestones.
   • Greece's early reopening post-pandemic bolstered its reputation for safety and attractiveness.
2. Year-Round Tourism Vision:
   • Emphasis on promoting lesser-known destinations alongside iconic spots.
   • Expanding tourism to include winter activities, gastronomy, wellness, and cultural experiences.
3. Infrastructure and Investment:
   • Privatization of airports and upgrades to roads and marinas are key priorities.
   • Focus on niche markets like yachting, diving, wine tourism, and wellness tourism.
4. Digital Innovation in Tourism:
   • Greece is investing in AI-powered apps like MyGreece for visitor assistance.
   • Upcoming upgrades to digital platforms aim to enhance the traveler experience.
5. Business Tourism Growth:
   • Greece is focusing on attracting MICE (Meetings, Incentives, Conferences, and Exhibitions) events and business travelers.
6. Hidden Gems of Greece:
   • Highlights of unexplored regions like Peloponnese, Macedonia, and Thrace, offering authentic and unique experiences.

Resources Mentioned:

• Visit the official Greek tourism website: Visit Greece
• Learn more about MyGreece AI app and upcoming digital tools for travelers.

Follow the Conversation:
Stay connected with Greece’s tourism journey and initiatives by visiting Visit Greece or exploring their social media platforms.

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