In this dynamic episode of The Cashflow Show, recorded live at Tech Show London 2025, host Clayton M. Coke sits down with Alex Cruz, former CEO of British Airways, now Vice-Chairman of Westjet, to explore the modernization of the travel industry. With 35 years of experience, Alex discusses how outdated systems, like 70-year-old reservation codes, clash with rising customer expectations shaped by digital-first businesses. He delves into the transformative potential of AI in addressing complex operational challenges, boosting revenues, and enhancing customer experiences, while emphasizing the need for a risk-averse industry to embrace experimentation and cultural change.

Key Discussion Points

• Outdated Systems: The travel industry relies on 70-year-old structures, like six-digit reservation codes, and aging IT systems that struggle to meet modern demands. 
• Customer Expectations: Exposure to seamless digital apps has raised traveler expectations, creating pressure to modernize operations and baggage tracking. 
• AI’s Dual Role: AI is being adopted for internal efficiencies (e.g., data analysis) and solving complex industry challenges, like crew scheduling and dynamic pricing. 
• Revenue Impact: AI-driven pricing solutions can boost airline revenues by 5–10% without significantly affecting customers, leveraging price elasticity. 
• Cultural Barriers: The risk-averse nature of the travel industry slows AI adoption, requiring a cultural shift toward experimentation and learning from failures. 
• Future of AI: AI will reshape competition by enabling faster solution development, but businesses must ask smarter questions to maximize its value.

Key Takeaways

• The travel industry’s legacy systems are a bottleneck, unable to keep pace with digital-first customer expectations. 
• AI offers significant opportunities for operational efficiency and revenue growth, but its success depends on cultural openness to experimentation. 
• Businesses must prioritize value generation, with AI delivering measurable results like 5–10% revenue increases through dynamic pricing. 
• The human element—asking the right questions and fostering a learning culture—is critical to leveraging AI effectively. 
• Over the next five years, early AI adopters in travel will gain a competitive edge by solving complex problems faster.

Notable Quotes

• “We’re struggling with bringing together [customer] expectations with our older legacy landscapes.” – Alex Cruz 
• “AI is going to help us… digest many more pieces of information than standard old software or human beings were able to.” – Alex Cruz 
• “The big pressure is going to be on what questions are you asking? What is it that you really want?” – Alex Cruz

Actionable Insights for Businesses

1. Audit Legacy Systems: Assess outdated IT infrastructure and prioritize modernization to meet customer expectations and stay competitive. 
2. Experiment with AI: Start small with AI pilots for internal processes or pricing strategies, learning from failures to refine solutions. 
3. Foster a Learning Culture: Encourage teams to embrace risk-taking and experimentation to overcome the industry’s risk-averse mindset. 
4. Focus on Value: Ensure AI initiatives deliver clear ROI, such as cost savings or revenue increases, to secure stakeholder buy-in. 
5. Ask Smarter Questions: Train teams to define precise problems for AI to solve, maximizing the technology’s impact on business outcomes.

Resources

• LinkedIn: Follow Alex Cruz for insights on travel and technology. 
• Tech Show London: Learn about the event at techshowlondon.co.uk. 
• AI in Travel: Explore industry trends via IATA for airline technology advancements. 

The Cashflow Show can be reached here:
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Email: [email protected]

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Clayton M Coke can be found here:
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Email: [email protected]
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“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 

In this engaging episode of The Cashflow Show, host Clayton M. Coke is joined by Kitty McCormick, Head of Wealth at Santander UK, to explore the financial challenges and opportunities for the UK’s one million Self-Made high earners. Representing 14% of top earners, this group holds £40.7 billion in idle cash savings due to low financial confidence. Kitty discusses Santander’s push for government-backed financial education, the barriers faced by Self-Made individuals from lower socio-economic backgrounds, and how businesses and policymakers can empower this cohort for long-term financial success. 

Key Discussion Points

• Defining Self-Made: Self-Made individuals are top 20% UK earners from less privileged backgrounds, often entering work or apprenticeships (44%) rather than university (25%). 
• Idle Savings: The Self-Made hold £40,000 on average in cash reserves, totaling £40.7 billion, often due to a lack of financial literacy and confidence. 
• Barriers to Confidence: Only 52% of Self-Made individuals discussed money growing up, compared to 74% of other high earners, limiting their investment knowledge. 
• Financial Education Gap: Financial literacy is not mandated in UK schools or apprenticeships, creating a “lottery” for accessing financial knowledge. 
• Santander’s Advocacy: Santander calls for financial education in apprenticeship programs, Open Finance data to target Self-Made support, and a campaign to demystify investing. 
• Business Support: Santander’s Work Café initiative offers co-working spaces and events to support Self-Made entrepreneurs and professionals.

Key Takeaways

• The Self-Made cohort’s £40.7 billion in idle savings highlights a critical need for financial education to unlock economic growth. 
• A scarcity mindset and lack of early money conversations hinder Self-Made individuals from investing confidently. 
• Apprenticeships are a key entry point for Self-Made success, but they lack integrated financial literacy programs. 
• Santander’s push for government collaboration aims to democratize financial tools, ensuring background doesn’t limit opportunity. 
• Businesses can play a role by offering practical support like co-working spaces and tailored financial guidance for Self-Made employees and entrepreneurs.

Notable Quotes

• “Your background shouldn’t be a barrier to your future success.” – Kitty McCormick 
• “Confidence is rooted in knowledge and understanding… in safe spaces with articulate and helpful people.” – Kitty McCormick 
• “We’re not here to tell anybody what success looks like. We’re here to support them to achieve it as they define it.” – Kitty McCormick

Actionable Insights for Businesses

1. Integrate Financial Education: Partner with banks like Santander to offer financial literacy workshops for employees, especially those from non-traditional backgrounds. 
2. Support Apprenticeships: Embed financial planning modules in apprenticeship programs to empower Self-Made workers early in their careers. 
3. Create Safe Spaces: Foster open discussions about money to reduce stigma and build confidence among Self-Made employees. 
4. Leverage Open Finance: Use data-driven insights to tailor financial products or services for Self-Made clients, addressing their unique needs. 
5. Offer Practical Resources: Develop initiatives like Santander’s Work Café to provide co-working spaces and networking events for Self-Made entrepreneurs.

Resources

• Website: santander.co.uk – Access Santander’s research and financial tools. 
• Research Paper: Explore Santander’s Self-Made study at santander.co.uk. 
• Work Café: Learn about Santander’s co-working spaces at santander.co.uk/work-cafe. 
• Financial Education: Find resources on investing and pensions at santander.co.uk/personal/support/financial-education.

The Cashflow Show can be reached here:
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Email: [email protected]

Twitter: https://twitter.com/thecashflowshow 

Instagram: https://instagram.com/thecashflowshowpodcast

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
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Email: [email protected]
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“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 

In this fascinating episode of The Cashflow Show, host Clayton M. Coke is joined by Helen Hardy, founder of Foudy’s, the world’s only official football retailer dedicated to women’s football. Helen shares her journey from a theatre background to launching Foudy’s in 2020, driven by the lack of accessibility to women’s football jerseys. The episode dives into the groundbreaking Missing Shirt campaign, a retro England women’s kit honoring overlooked Lionesses from 1984 to 2019. With proceeds supporting grassroots women’s football, Helen discusses the commercial viability of women’s sports, the challenges of entrepreneurship, and the cultural significance of this symbolic jersey. 

Key Discussion Points

• Foudy’s Mission: Launched in 2020, Foudy’s aims to prove the commercial viability of women’s football by offering women’s jerseys 365 days a year, starting with WSL lettering rights. 
• The Missing Shirt Campaign: A retro England women’s kit, designed with artist Hattie Crowther, features a blank crest with “Unsupported. Unaffiliated.” and honors players from 1984–2019. 
• Historical Context: Pre-2019, England women’s players wore ill-fitting men’s kits, highlighting institutional barriers in women’s football. 
• Grassroots Support: Proceeds from The Missing Shirt fund grassroots women’s football to ensure future generations have resources and visibility. 
• Entrepreneurial Challenges: Helen overcame skepticism, secured Nike authentication, and rode the wave of women’s football’s growth, especially after England’s 2022 Euros win. 
• Business Growth: Foudy’s leverages The Missing Shirt to give back, not for profit, while leading global sales of Lioness shirts during the 2025 Euros.

Key Takeaways

• Women’s football has faced decades of underfunding and lack of proper kits, with The Missing Shirt symbolizing progress and past struggles. 
• Foudy’s success proves the commercial potential of women’s sports, with global interest surging post-2022 Euros. 
• Grassroots investment is critical to sustain women’s football’s growth across all levels of the pyramid. 
• Entrepreneurship requires optimism, iterative growth, and persistence, as shown by Helen’s journey from a bedroom startup to Nike’s 23rd authenticator. 
• Passion projects like The Missing Shirt can strengthen brand loyalty while driving social impact.

Notable Quotes

• “I wanted to evidence the commercial viability of women’s sports, of women’s football in particular.” – Helen Hardy 
• “We stand on the shoulders of historic Lionesses… this jersey represents the women of the past, present, and future.” – Helen Hardy 
• “Build from a tiny little idea up… iteration by iteration, and have eternal optimism in what you’re doing.” – Helen Hardy

Actionable Insights for Businesses

1. Identify Niche Markets: Like Foudy’s, target underserved markets (e.g., women’s sports) to build a loyal customer base and prove commercial viability. 
2. Leverage Storytelling: Use products like The Missing Shirt to tell compelling stories that connect with customers emotionally and culturally. 
3. Invest in Social Impact: Allocate proceeds to causes like grassroots sports to enhance brand purpose and community engagement. 
4. Embrace Iteration: Start small, as Helen did with 10 website items, and refine your business model through continuous improvement. 
5. Persist Through Skepticism: Maintain optimism and keep advocating for your vision, even when facing rejection, as Helen did with Nike.

Resources

• Website: foudys.com – Purchase The Missing Shirt and support women’s football. 
• Social Media: Follow Foudy’s on Instagram, Twitter & LinkedIn for updates and campaigns. 
• Grassroots Football: Learn about women’s football initiatives via The FA. 
• Nike Partnership: Explore Foudy’s authenticated products at foudys.com.

The Cashflow Show can be reached here:
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Email: [email protected]

Twitter: https://twitter.com/thecashflowshow 

Instagram: https://instagram.com/thecashflowshowpodcast

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
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Website: https://www.prmsltd.co.uk

Email: [email protected]
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“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 

In this insightful episode of The Cashflow Show Podcast, host Clayton M. Coke is joined by Claire Hawkins, Director of Corporate Affairs and Brand at Phoenix Group, to discuss the critical need for flexible working to support the UK’s 5.8 million unpaid carers. With 41% of working carers considering leaving their jobs due to inflexible policies, Claire highlights the risks to workforce stability, talent retention, and long-term financial security. The episode explores practical solutions, the role of leadership, and how businesses can adapt to modern demands to support carers and thrive.  

Key Discussion Points:

• Scale of the Issue: The 2021 census revealed 5.8 million unpaid carers in the UK, with half juggling work, and 41% (600 daily) at risk of leaving without flexible working.  
• Economic and Workforce Impact: Losing skilled carers leads to costly recruitment, reduced productivity, and a looming pension crisis, especially for those aged 50–65.  
• Right to Flexible Working: Employees can request flexible arrangements from day one, including part-time work, remote options, or informal adjustments like time off for caregiving.  
• Disconnect in Policies: Over a third of carers have had flexible working requests denied, highlighting a gap between policy and employee experience that harms employer reputation.  
• Modern Work Models: The traditional 9-to-5 model is outdated; businesses must redesign roles to accommodate caregiving and leverage remote work possibilities.  
• Leadership’s Role: Visible, proactive leadership is key to fostering a carer-friendly culture, with Phoenix Group’s “Phoenix Flex” initiative as a model for starting with flexibility as the default.

Key Takeaways:

• Without flexible working, businesses risk losing experienced talent, impacting productivity and increasing costs.  
• Carers, especially those in their 50s, face financial insecurity in retirement due to reduced earnings and pension savings.  
• Flexible working includes both formal (e.g., part-time schedules) and informal (e.g., short-term adjustments) arrangements tailored to carers’ needs.  
• The Carers Leave Act 2023, granting five days of unpaid leave, is a step forward, but broader cultural shifts are needed.  
• Leadership must model and advocate for flexibility to normalize caregiving in the workplace.

Notable Quotes:

• “If [carers] are not working today, they’re definitely not saving for tomorrow.” – Claire Hawkins  
• “Flexibility can come in many ways… it’s about suiting the changing needs of living with real life and caring responsibilities.” – Claire Hawkins  
• “Tone from the top really matters. Senior leaders cast a shadow… creating opportunities to share real lived examples is really important.” – Claire Hawkins

Actionable Insights for Businesses:

1. Adopt a Flexible-First Mindset: Start with the assumption that roles can be flexible, as seen in Phoenix Group’s “Phoenix Flex” approach, and justify why they cannot.  
2. Engage with Carers: Establish a carers network to normalize discussions about caregiving and share best practices among employees.  
3. Review Denial Rates: Audit flexible working request denials to identify gaps between policy and practice, ensuring reasonable requests are accommodated.  
4. Showcase Leadership: Encourage senior leaders to share their caregiving experiences to build a supportive culture and inspire change.  
5. Partner with Experts: Collaborate with organizations like Carers UK and Carers Trust to access resources and tailor policies for working carers.

Resources:

• Website: Phoenix Group – Learn about Phoenix’s carer-friendly initiatives and advocacy.  
• Carers UK: carersuk.org – Resources for carers and employers to support caregiving.  
• Carers Trust: carers.org – Tools and guidance for businesses to create carer-friendly workplaces.  
• Carers Leave Act 2023: Explore details on the UK government’s website for compliance and implementation.

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com 

Email: [email protected]

Twitter: https://twitter.com/thecashflowshow 

Instagram: https://instagram.com/thecashflowshowpodcast

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email: [email protected]
Twitter: https://twitter.com/prmsltd
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“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 

In Part 2 of this compelling episode of The Cashflow Show Podcast, host Clayton M. Coke sits down with Fiona Graham, Chief Operating Officer of Family Business UK, to explore the devastating impact of proposed inheritance tax reforms on family-owned businesses. Fiona shares her expertise on advocating for family businesses, the economic significance of the sector, and the urgent need for policy consultation to protect jobs and growth. From the potential loss of 208,000 jobs to a £1.9 billion fiscal hit to the Treasury, this episode uncovers the real consequences of these reforms and what can be done to address them.

Key Discussion Points:

• Role of Family Business UK: Founded nearly 25 years ago, Family Business UK supports family-owned businesses by addressing unique challenges like succession planning and family disputes while advocating for tailored policies.  
• Inheritance Tax Reforms: Proposed changes will scale back long-standing tax reliefs, leaving family businesses with significant tax bills upon an owner’s death, threatening their survival.  
• Economic Impact: The reforms could lead to 208,000 job losses, a £15 billion reduction in economic activity, and a £1.9 billion fiscal loss to the Treasury.  
• Advocacy Strategy: Fiona emphasizes the power of direct voices from family business owners in influencing policymakers and highlights the need for urgent consultation.  
• Mid-Sized Business Forum: A government-supported initiative to focus on the “missing middle” of mid-sized businesses, many of which are family-owned, to drive UK economic growth.  
• Economic Contribution: Family businesses contribute £422 billion in tax receipts to the UK Exchequer, underscoring their critical role in the economy.

Key Takeaways:

• Inheritance tax reforms pose a severe threat to family businesses, with no ability to plan for unexpected owner deaths.  
• The economic fallout includes significant job losses, reduced growth, and a net loss to the Treasury, making the policy counterproductive.  
• Policymakers need to hear directly from family business owners to understand the real-world impact of these changes.  
• Family businesses are the backbone of the UK economy, contributing substantially to tax receipts and local communities.  
• A lack of prior consultation with businesses has led to a short-sighted policy that requires urgent review.

Notable Quotes:

• “Nothing is as powerful as hearing directly from family business owners about how changes will affect them.” – Fiona Graham  
• “Family business is the backbone of the UK economy. It’s living, it’s breathing, and these people want to be around for generations more to come.” – Fiona Graham  
• “This policy fails on every account. It will hit jobs, it will damage growth, and ultimately it will bring in less tax.” – Fiona Graham

Actionable Insights for Businesses:

1. Engage with Policymakers: Contact your local MP to share how inheritance tax reforms could impact your business and community, using Family Business UK’s constituency-level data.  
2. Join Family Business UK: Become a member to access support, share challenges, and amplify your voice in policy discussions.  
3. Participate in Family Business Week: Celebrate and promote your business’s story during this November event to raise awareness of the sector’s importance.  
4. Review Succession Plans: Work with advisors to explore strategies that mitigate the impact of potential tax changes, despite uncertainties.  
5. Stay Informed: Visit familybusinessuk.org for updates and resources to navigate these reforms and advocate for change.

Resources:

• Website: familybusinessuk.org  
• LinkedIn: Follow Family Business UK for updates and insights.  
• Report: Access Family Business UK’s report on the economic impact of inheritance tax reforms at familybusinessuk.org.  
• Contact: Reach out to Family Business UK via their website to join or learn more about advocacy efforts.

The Cashflow Show can be reached here:
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Email: [email protected]

Twitter: https://twitter.com/thecashflowshow 

Instagram: https://instagram.com/thecashflowshowpodcast

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email: [email protected]
Twitter: https://twitter.com/prmsltd
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“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 

In this compelling episode of The Cashflow Show, host Clayton M. Coke sits down with Steve Rigby, co-CEO of Rigby Group PLC and Chair of Family Business UK, to unpack the alarming consequences of proposed inheritance tax reforms. With a new Family Business UK report predicting 208,000 job losses and a £15 billion drop in economic activity, Steve reveals why these changes threaten the backbone of the UK economy—family businesses. From their critical role in regional economies to strategies for resilience, this episode is a must-listen for business owners and policymakers navigating an uncertain future.

Key Discussion Points: 

• Rigby Group & Family Business UK: Steve shares insights into Rigby Group’s 50-year legacy as a second-generation tech business and his role as Chair of Family Business UK, advocating for the sector’s 4.7 million jobs and £985 billion economic contribution in 2023. 
• Inheritance Tax Reforms: A Family Business UK and CBI Economics survey of 4,000 businesses highlights the devastating impact of proposed changes to business property relief (BPR) and agricultural property relief (APR), projecting 208,000 job losses and £15 billion in economic losses. 
• Regional Impact: The reforms disproportionately affect regions like Cornwall and the Northeast, where family businesses are major employers in economically challenged areas. 
• Anti-Growth Measures: Steve discusses how the reforms force businesses to plan for uncertain tax liabilities, stifling investment, acquisitions, and job creation. 
• Sector-Specific Effects: Industries like construction, hospitality, and retail face significant risks, with businesses hoarding cash due to economic uncertainty. 
• Resilience Strategies: Steve emphasizes the importance of family businesses communicating internally and leveraging networks like Family Business UK to navigate these challenges.

Key Takeaways: 

• Family businesses, contributing £985 billion to the UK economy in 2023, are vital to national and regional prosperity but face existential threats from inheritance tax reforms. 
• The proposed changes to BPR and APR could lead to a £15 billion economic hit and 208,000 job losses, particularly in vulnerable regions like Cornwall and the Northeast. 
• Businesses are forced into anti-growth measures, saving cash to cover future tax liabilities instead of investing in growth, acquisitions, or hiring. 
• Family businesses must engage in proactive communication and leverage networks to build resilience against policy changes. 
• The government’s lack of impact analysis on these reforms underscores the need for business leaders to advocate for change, as highlighted by Family Business UK’s comprehensive report.

Notable Quotes: 

• “Family businesses are the middle lane of the economy—they think in decades, not quarters, and that long-term perspective is critical.” – Steve Rigby 
• “This legislation captures the wealth creators of the country, and at a time when growth is on the agenda, it’s an anti-growth measure.” – Steve Rigby 
• “Stand up and be counted. We need more business leaders talking to government about the importance of our regions.” – Steve Rigby

Actionable Insights for Businesses: 

1. Review Tax Exposure: Assess your business’s vulnerability to inheritance tax changes, especially if assets exceed £1 million, and plan for potential liabilities. 
2. Engage in Advocacy: Join organizations like Family Business UK to amplify your voice and influence policy changes through collective action. 
3. Strengthen Internal Communication: Establish a steering group within your family business to discuss succession planning and tax mitigation strategies. 
4. Leverage Networks: Tap into entrepreneurial networks like Family Business UK or The Entrepreneurs Network for resources, support, and collaborative solutions. 
5. Stay Informed: Download the Family Business UK report to understand the regional and sector-specific impacts of the reforms and prepare accordingly.

Resources: 

• Family Business UK Report: FBUK Website – Download the full report for MP-by-MP breakdowns and economic impact details. 
• Rigby Group PLC: Rigby Group Website – Learn more about their 50-year legacy in technology. 
• The Entrepreneurs Network: TEN Website – Connect with resources for business growth and resilience. 
• CBI Economics: CBI Website – Explore their economic research and advocacy efforts.

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com 

Email: [email protected]

Twitter: https://twitter.com/thecashflowshow 

Instagram: https://instagram.com/thecashflowshowpodcast

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email: [email protected]
Twitter: https://twitter.com/prmsltd
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“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 

Episode Summary:
In this episode of The Cashflow Show, host Clayton M. Coke welcomes Eric Johnson, CEO of SurveyMonkey, to discuss the growing distrust of AI among UK business leaders and the launch of SurveyMonkey’s Trust Centre. With 81% of UK leaders sceptical about AI’s decision-making and 79% concerned about biased outcomes, Eric shares insights from a recent SurveyMonkey report highlighting data privacy challenges, GDPR compliance gaps, and the evolving role of AI in security. Learn how businesses can navigate these issues, leverage transparency as a competitive advantage, and use the Trust Centre to strengthen data protection strategies.

Key Discussion Points: 

• AI Distrust in the UK: 81% of UK business leaders doubt AI’s ability to make fully informed decisions, and 79% fear biased or unethical outcomes, reflecting widespread concerns about AI reliability. 
• GDPR Compliance Gaps: Despite 95% of businesses believing they meet GDPR requirements, over half have faced data breaches, and 34% have received fines or warnings since GDPR’s introduction in 2018. 
• SurveyMonkey Trust Centre: Launched to provide transparency on data usage, security protocols, and compliance (e.g., GDPR, ISO 27001), the Trust Centre aims to guide businesses in navigating data privacy. 
• Budget Constraints for Small Businesses: 33% of small firms cite limited budgets as a barrier to improving security, highlighting the need for cost-effective solutions. 
• AI’s Role in Security: AI is evolving from monitoring tools to proactive agents that can enhance data security, offering potential benefits despite current skepticism. 
• Transparency as a Competitive Edge: Clear, accessible documentation on data handling can build trust and differentiate brands in a privacy-conscious market.

Key Takeaways: 

• Compliance with GDPR is a baseline, but ongoing monitoring and investment are critical to avoid breaches and fines. 
• AI can be a powerful tool for enhancing data security, but businesses must prioritize transparency to address distrust. 
• The SurveyMonkey Trust Centre offers a model for businesses to share privacy practices, fostering trust with customers and partners. 
• Small businesses can leverage affordable AI-driven tools to monitor and improve data security without significant investment.

Notable Quotes: 

• “Compliance with GDPR does not mean you’re totally safe. It means it’s the baseline now, and we need to keep thinking about how to protect.” – Eric Johnson 
• “Being transparent is the best thing for the customer, which should be the best thing for the company.” – Eric Johnson 
• “AI will get to a place where it can take action against [security threats] as an agent working on the security side.” – Eric Johnson

Actionable Insights for Businesses: 

1. Start with Compliance: Ensure GDPR compliance to avoid fines and penalties, using resources like SurveyMonkey’s Trust Centre for guidance. 
2. Prioritize Transparency: Publicize data usage and privacy practices to build trust with customers, potentially gaining a competitive edge. 
3. Integrate Security Early: When upgrading legacy systems, embed data privacy and security from the start to save costs and reduce risks long-term. 
4. Leverage AI Tools: Explore affordable AI-driven security solutions that monitor and report threats, especially for small businesses with limited budgets. 
5. Monitor Continuously: Moverobot: Avoid the “set it and forget it” mentality by regularly reviewing and updating data security practices to stay ahead of evolving threats.

Resources: 

• SurveyMonkey Trust Centre: www.surveymonkey.com/learn
• SurveyMonkey Report on AI and Data Privacy: Available via the Trust Centre. 
• Listen to The Cashflow Show for more business insights.

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com 

Email: [email protected]

Twitter: https://twitter.com/thecashflowshow 

Instagram: https://instagram.com/thecashflowshowpodcast

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email: [email protected]
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/

Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] 
As an Amazon Associate I earn from qualifying purchases. 

“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 

Episode Summary:
In this episode of The Cashflow Show Podcast, host Clayton M. Coke sits down with Will Scott, Real Estate Disputes Partner at Irwin Mitchell, to explore the resurgence of office demand as UK businesses adapt to staff returning to the workplace. With 45% of UK businesses planning to expand office space in the next 12-18 months, Will unpacks the drivers behind this trend, the challenges of limited Grade A office supply, and the strategic considerations for corporate occupiers. From hybrid working to cost pressures and environmental goals, this episode offers actionable insights for business leaders navigating the evolving commercial property landscape.

Key Discussion Points: 

• Return-to-Office Trends: 72% of surveyed businesses report increased office attendance, with 74% expecting further rises in the next 12-18 months, driven by the need for collaboration and social capital. 
• Office Space Demand: 45% of UK businesses plan to expand office space, but 49% prefer reconfiguring existing spaces due to high relocation costs. 
• Post-Pandemic Lessons: 64% of businesses admit to over-downsizing during COVID-19, highlighting the need for strategic, long-term property planning. 
• Hybrid Working Challenges: Younger employees accustomed to remote work need incentives like flexible hours, better amenities, and inclusive environments to return to the office. 
• Sustainability and Costs: Businesses face a shortage of environmentally friendly, BREAM-certified office spaces, with rising costs posing barriers to office alterations. 
• HR and Property Strategy Alignment: Integrating HR and property strategies is critical to designing workspaces that boost engagement and retention.

Key Takeaways: 

• Corporate occupiers are prioritizing collaboration and brand identity, driving the return-to-office movement. 
• Reconfiguring existing office spaces is often more cost-effective than relocating, but businesses must plan for hybrid working needs. 
• A clear property strategy aligned with business goals is essential to navigate rising costs and limited supply. 
• Incentivizing employees with flexible hours, improved IT, and inclusive environments can boost office attendance.

Notable Quotes: 

• “It’s by being together that you can really drive your brand and drive your profit.” – Will Scott 
• “The key for all corporate occupiers is strategy. The strategy must be driven by the business needs.” – Will Scott 
• “One of the best things you can do is take a breath and step back… don’t make any big decision now because you don’t know what it’s going to be in the future.” – Will Scott

Actionable Insights for Businesses: 

1. Develop a Property Strategy: Assess your business’s long-term needs (e.g., hybrid or flexible working) and evaluate whether your current space can adapt or if relocation is necessary. 
2. Align HR and Property Goals: Collaborate with HR to design workspaces that support employee engagement, retention, and new working practices like collaboration and quiet zones. 
3. Explore Cost-Effective Solutions: Consider reconfiguring existing spaces to accommodate hybrid working rather than incurring high relocation costs. 
4. Incentivize Office Attendance: Offer flexible hours, free amenities (e.g., breakfast), and inclusive environments to encourage employees, especially younger workers, to return. 
5. Prioritize Sustainability: Explore ESG-related financing options to fund environmentally friendly office upgrades, potentially securing lower interest rates.

Resources: 

• Full Irwin Mitchell Corporate Occupiers Report: www.irwinmitchell.com
• Connect with Will Scott: Contact details available in the report. 
• Listen to The Cashflow Show Podcast for more business insights.

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com 

Email: [email protected]

Twitter: https://twitter.com/thecashflowshow 

Instagram: https://instagram.com/thecashflowshowpodcast

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email: [email protected]
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/

Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] 
As an Amazon Associate I earn from qualifying purchases. 

“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 

Episode Summary:
In this vibrant episode of The Cashflow Show, host Clayton M. Coke is joined by Kelly Wolgamott, Vice President of Pure Michigan, to explore why Michigan is a top destination for UK travellers. From Detroit’s Motown legacy and professional sports to natural wonders like the Great Lakes and Mackinac Island, Kelly highlights Michigan’s cultural, culinary, and tourism offerings. She discusses how businesses are adapting to sports tourism trends and the state’s economic impact, inviting Brits to experience Michigan’s unique charm.

Key Discussion Points: 

• Michigan’s Cultural Icons: Detroit, birthplace of Motown, hosts legends like Stevie Wonder and Diana Ross, with the Motown Museum as a key attraction. 
• Sports Tourism Boom: 48% of Brits travel for live sports, and Detroit’s walkable downtown offers four major league teams (NFL, NBA, NHL, MLB). 
• Natural Beauty: Michigan boasts 5,200 km of Great Lakes coastline, Mackinac Island’s car-free charm, and Northern Lights viewing opportunities. 
• Culinary and Agricultural Strength: As the second most agriculturally diverse state, Michigan’s farm-to-table scene and Traverse City’s wine industry attract top chefs. 
• Hospitality Readiness: Michigan’s tourism industry, generating $53.2B in 2023, is primed for international visitors with boutique and chain hotels. 
• Accessibility: Direct flights from London and a new Dublin-Detroit route (starting May 8, 2025) make Michigan easy to reach. 
• Emerging Soccer Scene: Detroit Football Club and Grand Rapids’ new professional soccer team cater to UK soccer fans.

Key Takeaways:

• Michigan’s blend of cultural heritage, sports, and natural beauty makes it a compelling destination for UK travelers. 
• The state’s hospitality industry is well-equipped to welcome sports tourists, boosting local economies with $1.4B in tax revenue from Detroit alone. 
• Michigan’s culinary diversity and accessibility enhance its appeal as a unique, non-cookie-cutter travel experience. 
• Businesses are capitalizing on tourism trends, offering tailored experiences for international visitors.

Notable Quotes: 

• “Detroit is the largest city in Michigan… well known as the home of Motown.” — Kelly Wolgamott 
• “Tourism is an economic driver for Michigan… supporting more than 120,000 jobs in Detroit alone.” — Kelly Wolgamott 
• “Michigan is a step back in time with incredible resort and boutique hotel opportunities.” — Kelly Wolgamott

Actionable Insights for Businesses: 

• Tap into Sports Tourism: Offer packages or promotions tied to Detroit’s professional sports events or college games to attract UK visitors. 
• Highlight Unique Experiences: Market boutique hotels, local cuisine, or cultural attractions like the Motown Museum to stand out from generic offerings. 
• Leverage Digital Platforms: Use michigan.org and social media to promote tailored itineraries for international travelers, emphasizing accessibility. 
• Collaborate Locally: Partner with tourism boards like Pure Michigan to align with events like the NFL Draft or techno festivals, boosting visibility.

Resources: 

• Explore trip ideas and itineraries at michigan.org. 
• Follow Pure Michigan on Facebook and Instagram for updates. 
• Learn about Detroit’s tourism impact at visitdetroit.com.

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com 

Email: [email protected]

Twitter: https://twitter.com/thecashflowshow 

Instagram: https://instagram.com/thecashflowshowpodcast

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email: [email protected]
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/

Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] 
As an Amazon Associate I earn from qualifying purchases. 

“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 

Episode Summary:
In this episode of The Cashflow Show, host Clayton M. Coke is joined by Emma Carr, Commercial Disputes Partner at Gowling WLG, to explore the impact of tariff disruptions, particularly under the Trump administration’s trade policies. Emma discusses how sectors like fast-moving consumer goods, retail, and manufacturing are vulnerable due to tight margins and fixed pricing. She offers practical advice on contract reviews, supply chain audits, and communication to mitigate risks, with a focus on Northern Ireland’s unique challenges. Emma also highlights how businesses can leverage legal expertise to future-proof against trade uncertainties.

Key Discussion Points: 

• Tariff Impacts: Fast-moving consumer goods, retail, and manufacturing face cost shocks from tariffs due to volume-driven models and fixed pricing. 
• Sector Vulnerabilities: These industries lack flexibility to absorb or pass on tariff costs, risking profitability and production delays. 
• Contract Preparedness: Businesses often neglect contracts until disputes arise, leaving them unprepared for tariff-driven changes. 
• Proactive Steps: Review contracts for clauses like force majeure or price adjustments, conduct supply chain audits, and diversify suppliers. 
• Northern Ireland’s Challenges: Caught between UK and EU rules, Northern Irish businesses in agriculture, manufacturing, and tech face tariff uncertainty. 
• Communication Strategy: Early dialogue with suppliers and customers can help share risks and adapt terms before crises hit. 
• Future-Proofing: Include tariff-specific clauses in new contracts to anticipate trade disruptions and regulatory changes.

Key Takeaways: 

• Tariffs disrupt industries with tight margins, requiring proactive contract and supply chain management to mitigate risks. 
• Northern Ireland’s unique position amplifies tariff challenges, demanding clarity on product origins and trade routes. 
• Open communication and flexible contract clauses are critical to navigating trade uncertainties. 
• Legal expertise, like Gowling WLG’s, can help businesses reset contracts and prepare for ongoing trade volatility.

Notable Quotes: 

• “Fast-moving consumer goods, retail, and manufacturing rely on predictability… tariffs throw a lot of unpredictability into the mix.” — Emma Carr 
• “Pen and jaw is often better than all-out war. Open those lines of communication now and start talking.” — Emma Carr 
• “The idea of sitting and doing nothing and just hoping for the best is not really a strategy.” — Emma Carr

Actionable Insights for Businesses:

• Review Contracts: Dust off supplier and customer agreements to check for tariff-related clauses, renegotiation options, or termination rights. 
• Audit Supply Chains: Map critical goods and suppliers to identify exposure to tariff-prone regions like the US or China, and diversify where possible. 
• Communicate Early: Engage suppliers and customers now to agree on cost-sharing or flexible terms to handle tariff impacts. 
• Leverage Legal Expertise: Work with firms like Gowling WLG to draft tariff-resilient contracts and access resources like ThinkHouse for in-house counsel.

Resources: 

• Visit gowlingwlg.com for articles and information on trade law and dispute resolution. 
• Sign up for Gowling WLG’s ThinkHouse program at gowlingwlg.com/en/thinkhouse for free seminars and resources. 
• Explore UK trade guidance at gov.uk/business-and-industry/trade-and-investment.

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com 

Email: [email protected]

Twitter: https://twitter.com/thecashflowshow 

Instagram: https://instagram.com/thecashflowshowpodcast

To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]

Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email: [email protected]
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/

Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] 
As an Amazon Associate I earn from qualifying purchases. 

“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved