How well do you know your family history? MyHeritage helps people study their family history, learn about their past, preserve it in different ways, and share it with future generations using advanced technologies.

Idan Raz, VP Online Marketing at MyHeritage, shares insights about their marketing strategy, user acquisition, marketing funnels and user journey.

How did their collaboration with Eurovision help them tailor content type to target demographics? How do they deal with privacy issues in Europe and the US? What are their most substantial challenges? Learn about all this and more.

Host: Amit Hoch, Industry Head, Google