In this episode of the Unscripted podcast, host Sarah Nicastro welcomes Dr. Kawal Kapoor, Research Manager at the Advanced Services Group of Aston Business School, and Sandra Benbow, Senior Industrial Fellow and Servitization Mentor, for a discussion based on both their research and hands-on work with firms, about how coalitions play a valuable role in the Servitization journey.

Kawal oversees research for the Advanced Services Partnership, focusing on publishing in top peer-reviewed journals and creating executive workshops and mini-guides on servitization. In her book, Servitization Strategy, she explores outcome-based business models, known as Advanced Services Business Models, offering practical guidance on how firms can innovate these services through servitization.

Sandra is a business growth coach, ecosystem builder, and innovation champion. Over the last twenty years, she has helped over 400 founders and senior executives launch, scale, and grow their businesses. Sandra is also a Business Growth and Management Coach for the Evergreen Coaching Group and an ITU Digital Ecosystem Expert at the International Telecommunication Union.

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