Sounds Like Marketing

Exploring the Sound Mind and Marketing with Dr. Nina Kraus


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Today we’re talking to Hugh Knowles Professor of Neurobiology, Communication Sciences, and Otolaryngology at Northwestern University Dr. Nina Kraus about her book, “Of Sound Mind” and learning how brains process audio, discovering how we can better understand this primal function, and exploring ways marketers can be a part of their audience's sonic world.

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Sounds Like MarketingBy Audio Content Lab