Sounds Like Marketing

On the show today we sit down with musical parody master, Ryan Anderson and listen to a few of his parodies, talk about his origin story, discuss his creative process in songwriting and video creation, learn about Ryan’s thoughts on imposter syndrome and discover how shipping and sticking with it are critical to success in content marketing.

Today we’re talking about sonic strategy, direction and deliverables with Audio Director Dani Valkova. We touch on the power of audio to connect people, dive into segmentation and personalization, talk about AI as a tool to help get work done faster, and we learn that silence can be one of the most powerful tools to use in the audio arsenal.

Today is a special episode on the show - we're going to share Jake Sanders' marketing audio drama/musical “ROI - The Musical” and then follow that up with a brief Q&A session where we hear Jake explain the process behind the project and discuss the topics covered in the musical. So, grab yourself a drink, find a cozy spot to listen to this episode, and enjoy Audio Content Lab’s broadcast of “ROI - The Musical”

Today we talk to songwriter, producer and publisher Michael St. James of Better Ad Music about writing the correct jingle, using prefab versus creating original music for clients and how sometimes cheesy is right even if you don’t like cheese.

Today we discuss part of the mental game of the creative process. It’s not easy to challenge yourself creatively, and it requires not only an idea, but the ability to see it through in the face of doubt, uncertainty and fear, from yourself and others. Jake and Paul talk shop and give real insight and advice on how to get through the bad stuff, get to the creative breakthroughs, and how to find the proper camouflage for your marketing operations!

Today we’re talking to composer, marketer, and most importantly one of the mad scientists here at Audio Content Lab Ant Henderson about the secret sauce that goes into making sonic logos, how to match sound to images for better advertising impact and the best way to make the most of people’s short attention span using smart sonic choices and some tried and true techniques.

Today we’re talking to Hugh Knowles Professor of Neurobiology, Communication Sciences, and Otolaryngology at Northwestern University Dr. Nina Kraus about her book, “Of Sound Mind” and learning how brains process audio, discovering how we can better understand this primal function, and exploring ways marketers can be a part of their audience's sonic world.

We interview author, musician, content marketing pro and founder of Edify Content, Anthony Garone, about his path from music to marketing, how creativity in music can translate to creativity in marketing, the power of sound and music, and what he learned from spending 20 years learning one of the hardest songs to play on guitar. All this and more on today's episode of Sounds Like Marketing!

We interview content marketing master and founder of KitCaster, Ryan Estes, about his path from music to podcasting, the power of interview podcasts and why they work, using music as a method of connection, and best of all - you don’t have to read a single word to connect with this episode of Sounds Like Marketing!

An extensive and in-depth interview with Dr. Ethan Decker about brand science, the power of sound in advertising, and how jingles jangle the money out of your customer’s pockets. 

“The connection between brands and sound is a visceral one,” states Ethan. “Sound quickly connects a brand in your brain and makes the advertising sticky. This is why a passive medium like TV is perfect for sonic branding."

Be sure to stay tuned, stay curious and subscribe to Sounds Like Marketing on Apple Podcasts, Google Podcasts, Spotify, YouTube or add it as a Favorite on your podcast player of choice.