An extensive and in-depth interview with Dr. Ethan Decker about brand science, the power of sound in advertising, and how jingles jangle the money out of your customer’s pockets. 

“The connection between brands and sound is a visceral one,” states Ethan. “Sound quickly connects a brand in your brain and makes the advertising sticky. This is why a passive medium like TV is perfect for sonic branding."

Be sure to stay tuned, stay curious and subscribe to Sounds Like Marketing on Apple Podcasts, Google Podcasts, Spotify, YouTube or add it as a Favorite on your podcast player of choice.