Sounds Like Marketing

Today we talk with songwriter/musician/and podcast producer, Lynz Floren, about this nexus and learn about ways both marketers and musicians can orchestrate and conduct themselves and deliver value in all venues - from the green room to the boardroom.

On the show today we're talking about taking that brand into the audio-scape with sonic branding, the practice of using auditory elements to brand your product or service. What does a brand sound like? How does it make marketing better? We answer these questions and more with our guest Michele Arnese, the founder and CEO of amp sound branding.

Welcome to the show! Every other week on Sounds Like Marketing, you will learn what works and what doesn’t from audio content creators, sonic logo designers, audiologists, music producers, sample experts, studio musicians, voice over professionals and anyone else we can think of who might be able to give us the insights we need to use audio and sound to create more compelling marketing strategies and be better marketers. In addition to the conversation, we ask our guests two audio biographical questions, followed by a lightning round of “guess that sound!” We’re also going to be dropping quick tips episodes that will give you practical, useful and accessible information on how to create or improve on your own audio content and sonic marketing techniques.

To hear how you can use sound, music, and audio content to be a better marketer, subscribe to “Sounds Like Marketing” in your favorite podcast player, and if you’re a fan of the show, then tap the share button and send this podcast to someone interested in marketing and branding you know, who’ll appreciate “Sounds Like Marketing”