In the latest episode of “Brazil (is not) for beginners,” host Isaac Matzner dives into the dynamic nature of Brazil's Northeastern business culture with Saulo Castro, a Corporate Lawyer and Partner at Valença & Associados.

Saulo shares his background as a lawyer, bass player, and cook, and his experiences living in both the Southeast of Brazil and the US, in addition to the Northeast. They also discuss:

·      The unique culture and history of Brazil’s Northeast, highlighted by its 'backwards colonization' and significant Afro-Brazilian influences.

·      Insights into the region’s economy, including its transition from agriculture to renewable energy sectors, and the predominance of family-run businesses.

·      How the work culture of the Northeast differs from other Brazilian regions, with its emphases on strong family values and centralized decision-making of local businesses.

·      The region's investments in sustainability and renewable energy, highlighting the role of foreign companies and the local push for environmentally friendly practices.

·      And lots more…